---
title: "The Starting Gun: A Blog for B2B Marketing Leaders"
description: Practical playbooks for B2B founders and marketers — content ops, marketing automation, and fractional CMO insights to scale growth efficiently.
image: https://www.johnsteeleconsulting.com/hubfs/JSC%20Linkedin%20OpenGraph%20Image%202.png
---
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# the starting gun
Useful tips to grow your startup or small business by exploring the most efficient levers for short-term and long-term growth: Positioning, Content & Automation.
## the starting gun
Useful tips to grow your startup or small business by exploring the most efficient levers for short-term and long-term growth: Positioning, Content & Automation.
[](https://www.johnsteeleconsulting.com/blog/hubspot-lead-scoring-b2b-saas)
[HubSpot Consulting](https://www.johnsteeleconsulting.com/blog/tag/hubspot-consulting)
#### [How to Set Up Lead Scoring in HubSpot for B2B SaaS (2026)](https://www.johnsteeleconsulting.com/blog/hubspot-lead-scoring-b2b-saas)
August 2, 2026
[](https://www.johnsteeleconsulting.com/blog/the-case-for-traditional-search-in-the-age-of-ai)
[Content Operations](https://www.johnsteeleconsulting.com/blog/tag/content-operations)
#### [The Case For Traditional SEO Content Strategy In The Age of AI](https://www.johnsteeleconsulting.com/blog/the-case-for-traditional-search-in-the-age-of-ai)
July 31, 2026
[.png)](https://www.johnsteeleconsulting.com/blog/hubspot-lead-scoring-model-update)
[HubSpot Consulting](https://www.johnsteeleconsulting.com/blog/tag/hubspot-consulting)
#### [Inside The HubSpot Lead Scoring Model Update](https://www.johnsteeleconsulting.com/blog/hubspot-lead-scoring-model-update)
July 31, 2026
[](https://www.johnsteeleconsulting.com/blog/what-is-a-fractional-cmo)
[Fractional CMO](https://www.johnsteeleconsulting.com/blog/tag/fractional-cmo)
#### [What Is a Fractional CMO?](https://www.johnsteeleconsulting.com/blog/what-is-a-fractional-cmo)
May 18, 2026
[.png)](https://www.johnsteeleconsulting.com/blog/direct-relationship-revolution-email-newsletters-2025)
[Web & Content Development](https://www.johnsteeleconsulting.com/blog/tag/web-content-development)
#### [The Direct Relationship Revolution](https://www.johnsteeleconsulting.com/blog/direct-relationship-revolution-email-newsletters-2025)
December 12, 2025
[.png)](https://www.johnsteeleconsulting.com/blog/how-much-do-backlinks-matter-in-2025-and-beyond)
[Content Operations](https://www.johnsteeleconsulting.com/blog/tag/content-operations)
#### [Are Backlinks Still Important in 2026?](https://www.johnsteeleconsulting.com/blog/how-much-do-backlinks-matter-in-2025-and-beyond)
September 3, 2025
[.png)](https://www.johnsteeleconsulting.com/blog/give-a-dam-how-digital-asset-management-can-scale-content-production)
[Content Operations](https://www.johnsteeleconsulting.com/blog/tag/content-operations)
#### [Give A DAM](https://www.johnsteeleconsulting.com/blog/give-a-dam-how-digital-asset-management-can-scale-content-production)
June 20, 2025
[.png)](https://www.johnsteeleconsulting.com/blog/off-with-their-heads-why-startups-are-rethinking-cms-in-2025)
[Content Operations](https://www.johnsteeleconsulting.com/blog/tag/content-operations)
#### [Off With Their Heads](https://www.johnsteeleconsulting.com/blog/off-with-their-heads-why-startups-are-rethinking-cms-in-2025)
May 12, 2025
[.png)](https://www.johnsteeleconsulting.com/blog/top-trends-shaping-seo-in-2025)
[Content Operations](https://www.johnsteeleconsulting.com/blog/tag/content-operations)
#### [Top Trends Shaping SEO in 2025](https://www.johnsteeleconsulting.com/blog/top-trends-shaping-seo-in-2025)
February 18, 2025
[.png)](https://www.johnsteeleconsulting.com/blog/the-ultimate-guide-to-part-time-cmo-services)
[Content Operations](https://www.johnsteeleconsulting.com/blog/tag/content-operations)
#### [Part-Time CMO Services: The Practitioner's Guide](https://www.johnsteeleconsulting.com/blog/the-ultimate-guide-to-part-time-cmo-services)
August 21, 2024
[.png)](https://www.johnsteeleconsulting.com/blog/the-top-3-ai-workflow-tools-transforming-my-day)
[Automation & Analytics](https://www.johnsteeleconsulting.com/blog/tag/automation-analytics)
#### [The Top 3 AI Workflow Tools Transforming My Day](https://www.johnsteeleconsulting.com/blog/the-top-3-ai-workflow-tools-transforming-my-day)
July 29, 2024
[.png)](https://www.johnsteeleconsulting.com/blog/the-indecisive-customer-scenario-a-marketing-strategy-for-b2b-sales)
[HubSpot Consulting](https://www.johnsteeleconsulting.com/blog/tag/hubspot-consulting)
#### [What is an Indecisive Customer?](https://www.johnsteeleconsulting.com/blog/the-indecisive-customer-scenario-a-marketing-strategy-for-b2b-sales)
July 19, 2024
[.png)](https://www.johnsteeleconsulting.com/blog/what-is-topic-based-seo-and-why-is-it-so-great-for-startups)
[Content Operations](https://www.johnsteeleconsulting.com/blog/tag/content-operations)
#### [What is the best SEO strategy for Startups? 🤔](https://www.johnsteeleconsulting.com/blog/what-is-topic-based-seo-and-why-is-it-so-great-for-startups)
March 29, 2024
[.png)](https://www.johnsteeleconsulting.com/blog/is-your-uvp-actually-unique)
[HubSpot Consulting](https://www.johnsteeleconsulting.com/blog/tag/hubspot-consulting)
#### [Is your UVP actually unique? 🤔](https://www.johnsteeleconsulting.com/blog/is-your-uvp-actually-unique)
November 7, 2023
**CONTACT JOHN STEELE CONSULTING**
## schedule your consultation
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Get Started
[%20(3).png?width=1200&height=240&name=JSC%20(1200%20x%20240%20px)%20(3).png "JSC (1200 x 240 px) (3)")](https://www.johnsteeleconsulting.com)
Grow your startup or small business by exploring the most efficient levers for short-term and long-term growth: Positioning, Content & Automation.
[mailto:john@johnsteeleconsulting.com](mailto:john@johnsteeleconsulting.com)
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[HubSpot Consulting](https://www.johnsteeleconsulting.com/hubspot-consulting)
[Automation & Analytics](https://www.johnsteeleconsulting.com/automation-analytics)
[Content Operations](https://www.johnsteeleconsulting.com/content-operations)
[Web & Content Development](https://www.johnsteeleconsulting.com/web-content-development)
resources
[Blog](https://www.johnsteeleconsulting.com/blog)
[Case Studies](https://www.johnsteeleconsulting.com/case-studies)
[Funnel Vision Newsletter](https://www.johnsteeleconsulting.com/newsletter)
[Funnel Vision Podcast](https://www.johnsteeleconsulting.com/funnel-vision-podcast)
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