---
title: "The Starting Gun: A Blog for B2B Marketing Leaders | John Steele"
description: Practical playbooks for B2B founders and marketers — content ops, marketing automation, and fractional CMO insights to scale growth efficiently.
image: https://www.johnsteeleconsulting.com/hubfs/JSC%20Linkedin%20OpenGraph%20Image%202.png
---
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# the starting gun
Useful tips to grow your startup or small business by exploring the most efficient levers for short-term and long-term growth: Positioning, Content & Automation.
## the starting gun
Useful tips to grow your startup or small business by exploring the most efficient levers for short-term and long-term growth: Positioning, Content & Automation.
[](https://www.johnsteeleconsulting.com/blog/newsletter/issue-29-claude-linkedin-make-it-human-ai-slop-content-grader)
[Content Operations](https://www.johnsteeleconsulting.com/blog/tag/content-operations)
#### [Slop Talk](https://www.johnsteeleconsulting.com/blog/newsletter/issue-29-claude-linkedin-make-it-human-ai-slop-content-grader)
October 13, 2026
[](https://www.johnsteeleconsulting.com/blog/newsletter/issue-28-claude-hubspot-after-the-call-transcripts-to-crm-data)
[HubSpot Consulting](https://www.johnsteeleconsulting.com/blog/tag/hubspot-consulting)
#### [For The Record](https://www.johnsteeleconsulting.com/blog/newsletter/issue-28-claude-hubspot-after-the-call-transcripts-to-crm-data)
September 29, 2026
[](https://www.johnsteeleconsulting.com/blog/newsletter/issue-27-zapier-hubspot-introducing-jsc-labs-ai-experimental-resource-center)
[Automation & Analytics](https://www.johnsteeleconsulting.com/blog/tag/automation-analytics)
#### [Introducing JSC Labs](https://www.johnsteeleconsulting.com/blog/newsletter/issue-27-zapier-hubspot-introducing-jsc-labs-ai-experimental-resource-center)
September 14, 2026
[](https://www.johnsteeleconsulting.com/blog/newsletter/issue-26-seranking-claude-skyscraper-technique-seo-strategy)
[Content Operations](https://www.johnsteeleconsulting.com/blog/tag/content-operations)
#### [Sky's The Limit](https://www.johnsteeleconsulting.com/blog/newsletter/issue-26-seranking-claude-skyscraper-technique-seo-strategy)
August 6, 2026
[](https://www.johnsteeleconsulting.com/blog/hubspot-lead-scoring-b2b-saas)
[HubSpot Consulting](https://www.johnsteeleconsulting.com/blog/tag/hubspot-consulting)
#### [How to Set Up Lead Scoring in HubSpot for B2B SaaS (2026)](https://www.johnsteeleconsulting.com/blog/hubspot-lead-scoring-b2b-saas)
August 2, 2026
[](https://www.johnsteeleconsulting.com/blog/the-case-for-traditional-search-in-the-age-of-ai)
[Content Operations](https://www.johnsteeleconsulting.com/blog/tag/content-operations)
#### [The Case For Traditional SEO Content Strategy In The Age of AI](https://www.johnsteeleconsulting.com/blog/the-case-for-traditional-search-in-the-age-of-ai)
July 31, 2026
[.png)](https://www.johnsteeleconsulting.com/blog/hubspot-lead-scoring-model-update)
[HubSpot Consulting](https://www.johnsteeleconsulting.com/blog/tag/hubspot-consulting)
#### [Inside The HubSpot Lead Scoring Model Update](https://www.johnsteeleconsulting.com/blog/hubspot-lead-scoring-model-update)
July 31, 2026
[](https://www.johnsteeleconsulting.com/blog/newsletter/issue-25-tango-notion-process-documentation-for-ai)
[Automation & Analytics](https://www.johnsteeleconsulting.com/blog/tag/automation-analytics)
#### [Mistrust The Process](https://www.johnsteeleconsulting.com/blog/newsletter/issue-25-tango-notion-process-documentation-for-ai)
July 23, 2026
[](https://www.johnsteeleconsulting.com/blog/newsletter/issue-24-octolens-google-openai-aeo-supermetric)
[Automation & Analytics](https://www.johnsteeleconsulting.com/blog/tag/automation-analytics)
#### [Supermetric System](https://www.johnsteeleconsulting.com/blog/newsletter/issue-24-octolens-google-openai-aeo-supermetric)
July 8, 2026
[](https://www.johnsteeleconsulting.com/blog/newsletter/issue-23-wordpress-supademo-agentic-demo-integration)
[Web & Content Development](https://www.johnsteeleconsulting.com/blog/tag/web-content-development)
#### [Demo Reno](https://www.johnsteeleconsulting.com/blog/newsletter/issue-23-wordpress-supademo-agentic-demo-integration)
June 26, 2026
[](https://www.johnsteeleconsulting.com/blog/newsletter/issue-22-clickup-claude-ai-revops-layer)
[Automation & Analytics](https://www.johnsteeleconsulting.com/blog/tag/automation-analytics)
#### [Buy That Same Token](https://www.johnsteeleconsulting.com/blog/newsletter/issue-22-clickup-claude-ai-revops-layer)
June 12, 2026
[](https://www.johnsteeleconsulting.com/blog/newsletter/issue-21-wordpress-ai-visibility-audit-zapier-claude)
[Content Operations](https://www.johnsteeleconsulting.com/blog/tag/content-operations)
#### [WordStress](https://www.johnsteeleconsulting.com/blog/newsletter/issue-21-wordpress-ai-visibility-audit-zapier-claude)
May 29, 2026
[](https://www.johnsteeleconsulting.com/blog/what-is-a-fractional-cmo)
[Fractional CMO](https://www.johnsteeleconsulting.com/blog/tag/fractional-cmo)
#### [What Is a Fractional CMO?](https://www.johnsteeleconsulting.com/blog/what-is-a-fractional-cmo)
May 18, 2026
[](https://www.johnsteeleconsulting.com/blog/newsletter/issue-20-digital-twins-airtable-make-slack-integration)
[Content Operations](https://www.johnsteeleconsulting.com/blog/tag/content-operations)
#### [Digital Twin Flames](https://www.johnsteeleconsulting.com/blog/newsletter/issue-20-digital-twins-airtable-make-slack-integration)
May 15, 2026
[](https://www.johnsteeleconsulting.com/blog/newsletter/issue-19-ai-trust-layer-airtable-claude-integration)
[Web & Content Development](https://www.johnsteeleconsulting.com/blog/tag/web-content-development)
#### [A Grain Of Salt](https://www.johnsteeleconsulting.com/blog/newsletter/issue-19-ai-trust-layer-airtable-claude-integration)
May 1, 2026
[](https://www.johnsteeleconsulting.com/blog/newsletter/issue-18-decentralized-ai-workflow-claude-perplexity-openai)
[HubSpot Consulting](https://www.johnsteeleconsulting.com/blog/tag/hubspot-consulting)
#### [Creation Myths](https://www.johnsteeleconsulting.com/blog/newsletter/issue-18-decentralized-ai-workflow-claude-perplexity-openai)
April 21, 2026
[](https://www.johnsteeleconsulting.com/blog/newsletter/issue-17-gong-apollo-hubspot-slack-integration)
[HubSpot Consulting](https://www.johnsteeleconsulting.com/blog/tag/hubspot-consulting)
#### [Lead Degeneration](https://www.johnsteeleconsulting.com/blog/newsletter/issue-17-gong-apollo-hubspot-slack-integration)
March 27, 2026
[](https://www.johnsteeleconsulting.com/blog/newsletter/issue-16-lottie-claude-ai-motion-graphic-testing)
[Web & Content Development](https://www.johnsteeleconsulting.com/blog/tag/web-content-development)
#### [First Laws Of Motion](https://www.johnsteeleconsulting.com/blog/newsletter/issue-16-lottie-claude-ai-motion-graphic-testing)
March 13, 2026
[](https://www.johnsteeleconsulting.com/blog/newsletter/issue-15-google-reviews-automation-strategy)
[Content Operations](https://www.johnsteeleconsulting.com/blog/tag/content-operations)
#### [The All-Star Game](https://www.johnsteeleconsulting.com/blog/newsletter/issue-15-google-reviews-automation-strategy)
February 26, 2026
[](https://www.johnsteeleconsulting.com/blog/newsletter/issue-14-hubspot-claude-ai-content-training-database)
[Web & Content Development](https://www.johnsteeleconsulting.com/blog/tag/web-content-development)
#### [Speak Their Language](https://www.johnsteeleconsulting.com/blog/newsletter/issue-14-hubspot-claude-ai-content-training-database)
February 12, 2026
[](https://www.johnsteeleconsulting.com/blog/newsletter/issue-13-vidyard-salesforce-integration)
[Web & Content Development](https://www.johnsteeleconsulting.com/blog/tag/web-content-development)
#### [The Video Store](https://www.johnsteeleconsulting.com/blog/newsletter/issue-13-vidyard-salesforce-integration)
January 29, 2026
[](https://www.johnsteeleconsulting.com/blog/newsletter/issue-12-handshake-deals-ai-apis)
[Automation & Analytics](https://www.johnsteeleconsulting.com/blog/tag/automation-analytics)
#### [Handshake Deals](https://www.johnsteeleconsulting.com/blog/newsletter/issue-12-handshake-deals-ai-apis)
January 16, 2026
[](https://www.johnsteeleconsulting.com/blog/newsletter/issue-11-wordpress-aeo-ecommerce-workflow)
[Content Operations](https://www.johnsteeleconsulting.com/blog/tag/content-operations)
#### [Coal In Your Stocking](https://www.johnsteeleconsulting.com/blog/newsletter/issue-11-wordpress-aeo-ecommerce-workflow)
December 23, 2025
[.png)](https://www.johnsteeleconsulting.com/blog/direct-relationship-revolution-email-newsletters-2025)
[Web & Content Development](https://www.johnsteeleconsulting.com/blog/tag/web-content-development)
#### [The Direct Relationship Revolution](https://www.johnsteeleconsulting.com/blog/direct-relationship-revolution-email-newsletters-2025)
December 12, 2025
[](https://www.johnsteeleconsulting.com/blog/newsletter/issue-10-documentation-github-notion-integration)
[Automation & Analytics](https://www.johnsteeleconsulting.com/blog/tag/automation-analytics)
#### [Unsexy And I Know It](https://www.johnsteeleconsulting.com/blog/newsletter/issue-10-documentation-github-notion-integration)
December 11, 2025
[](https://www.johnsteeleconsulting.com/blog/newsletter/issue-9-neobank-hubspot-integration)
[Automation & Analytics](https://www.johnsteeleconsulting.com/blog/tag/automation-analytics)
#### [Making Money Moves](https://www.johnsteeleconsulting.com/blog/newsletter/issue-9-neobank-hubspot-integration)
November 24, 2025
[](https://www.johnsteeleconsulting.com/blog/newsletter/issue-8-figma-chatgpt-integration)
[Web & Content Development](https://www.johnsteeleconsulting.com/blog/tag/web-content-development)
#### [Too Many Cooks](https://www.johnsteeleconsulting.com/blog/newsletter/issue-8-figma-chatgpt-integration)
November 13, 2025
[](https://www.johnsteeleconsulting.com/blog/newsletter/issue-7-reddit-opportunity-finder-appsscript-google-sheets-integration)
[Content Operations](https://www.johnsteeleconsulting.com/blog/tag/content-operations)
#### [Rock The Upvote](https://www.johnsteeleconsulting.com/blog/newsletter/issue-7-reddit-opportunity-finder-appsscript-google-sheets-integration)
October 30, 2025
[](https://www.johnsteeleconsulting.com/blog/newsletter/issue-6-zapier-mcp-wordpress-notion-integration)
[Web & Content Development](https://www.johnsteeleconsulting.com/blog/tag/web-content-development)
#### [Talking To The Plug](https://www.johnsteeleconsulting.com/blog/newsletter/issue-6-zapier-mcp-wordpress-notion-integration)
October 16, 2025
[](https://www.johnsteeleconsulting.com/blog/newsletter/issue-5-chatbase-ai-agent-chatbots)
[Automation & Analytics](https://www.johnsteeleconsulting.com/blog/tag/automation-analytics)
#### [Mech Support](https://www.johnsteeleconsulting.com/blog/newsletter/issue-5-chatbase-ai-agent-chatbots)
October 1, 2025
[](https://www.johnsteeleconsulting.com/blog/newsletter/issue-4-motion-ai-employees-integration)
[Automation & Analytics](https://www.johnsteeleconsulting.com/blog/tag/automation-analytics)
#### [Right On Schedule](https://www.johnsteeleconsulting.com/blog/newsletter/issue-4-motion-ai-employees-integration)
September 17, 2025
[.png)](https://www.johnsteeleconsulting.com/blog/how-much-do-backlinks-matter-in-2025-and-beyond)
[Content Operations](https://www.johnsteeleconsulting.com/blog/tag/content-operations)
#### [Are Backlinks Still Important in 2026?](https://www.johnsteeleconsulting.com/blog/how-much-do-backlinks-matter-in-2025-and-beyond)
September 3, 2025
[](https://www.johnsteeleconsulting.com/blog/newsletter/issue-3-claude-hubspot-integration)
[HubSpot Consulting](https://www.johnsteeleconsulting.com/blog/tag/hubspot-consulting)
#### [Vibe Check](https://www.johnsteeleconsulting.com/blog/newsletter/issue-3-claude-hubspot-integration)
September 3, 2025
[.png)](https://www.johnsteeleconsulting.com/blog/newsletter/issue-2-chatgpt-looker-studio-integration)
[Content Operations](https://www.johnsteeleconsulting.com/blog/tag/content-operations)
#### [welcome to our robot overlords](https://www.johnsteeleconsulting.com/blog/newsletter/issue-2-chatgpt-looker-studio-integration)
August 22, 2025
[](https://www.johnsteeleconsulting.com/blog/newsletter/issue-1-slack-airtable-integration)
[Automation & Analytics](https://www.johnsteeleconsulting.com/blog/tag/automation-analytics)
#### [The Productivity Gospel](https://www.johnsteeleconsulting.com/blog/newsletter/issue-1-slack-airtable-integration)
August 21, 2025
[.png)](https://www.johnsteeleconsulting.com/blog/give-a-dam-how-digital-asset-management-can-scale-content-production)
[Content Operations](https://www.johnsteeleconsulting.com/blog/tag/content-operations)
#### [Give A DAM](https://www.johnsteeleconsulting.com/blog/give-a-dam-how-digital-asset-management-can-scale-content-production)
June 20, 2025
[.png)](https://www.johnsteeleconsulting.com/blog/off-with-their-heads-why-startups-are-rethinking-cms-in-2025)
[Content Operations](https://www.johnsteeleconsulting.com/blog/tag/content-operations)
#### [Off With Their Heads](https://www.johnsteeleconsulting.com/blog/off-with-their-heads-why-startups-are-rethinking-cms-in-2025)
May 12, 2025
[.png)](https://www.johnsteeleconsulting.com/blog/top-trends-shaping-seo-in-2025)
[Content Operations](https://www.johnsteeleconsulting.com/blog/tag/content-operations)
#### [Top Trends Shaping SEO in 2025](https://www.johnsteeleconsulting.com/blog/top-trends-shaping-seo-in-2025)
February 18, 2025
[.png)](https://www.johnsteeleconsulting.com/blog/the-ultimate-guide-to-part-time-cmo-services)
[Content Operations](https://www.johnsteeleconsulting.com/blog/tag/content-operations)
#### [Part-Time CMO Services: The Practitioner's Guide](https://www.johnsteeleconsulting.com/blog/the-ultimate-guide-to-part-time-cmo-services)
August 21, 2024
[.png)](https://www.johnsteeleconsulting.com/blog/the-top-3-ai-workflow-tools-transforming-my-day)
[Automation & Analytics](https://www.johnsteeleconsulting.com/blog/tag/automation-analytics)
#### [The Top 3 AI Workflow Tools Transforming My Day](https://www.johnsteeleconsulting.com/blog/the-top-3-ai-workflow-tools-transforming-my-day)
July 29, 2024
[.png)](https://www.johnsteeleconsulting.com/blog/the-indecisive-customer-scenario-a-marketing-strategy-for-b2b-sales)
[HubSpot Consulting](https://www.johnsteeleconsulting.com/blog/tag/hubspot-consulting)
#### [What is an Indecisive Customer?](https://www.johnsteeleconsulting.com/blog/the-indecisive-customer-scenario-a-marketing-strategy-for-b2b-sales)
July 19, 2024
[.png)](https://www.johnsteeleconsulting.com/blog/what-is-topic-based-seo-and-why-is-it-so-great-for-startups)
[Content Operations](https://www.johnsteeleconsulting.com/blog/tag/content-operations)
#### [What is the best SEO strategy for Startups? 🤔](https://www.johnsteeleconsulting.com/blog/what-is-topic-based-seo-and-why-is-it-so-great-for-startups)
March 29, 2024
[.png)](https://www.johnsteeleconsulting.com/blog/is-your-uvp-actually-unique)
[HubSpot Consulting](https://www.johnsteeleconsulting.com/blog/tag/hubspot-consulting)
#### [Is your UVP actually unique? 🤔](https://www.johnsteeleconsulting.com/blog/is-your-uvp-actually-unique)
November 7, 2023
**CONTACT JOHN STEELE CONSULTING**
## schedule your consultation
Bring your challenges. We'll create a suite of services, a timeline and a project plan tailored to your business.
Get Started
[%20(3).png?width=1200&height=240&name=JSC%20(1200%20x%20240%20px)%20(3).png "JSC (1200 x 240 px) (3)")](https://www.johnsteeleconsulting.com)
Grow your startup or small business by exploring the most efficient levers for short-term and long-term growth: Positioning, Content & Automation.
[mailto:john@johnsteeleconsulting.com](mailto:john@johnsteeleconsulting.com)
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"sameAs" : [ "https://www.linkedin.com/company/john-steele-consulting", "https://www.linkedin.com/in/johsteele/", "https://www.instagram.com/jsc4you/", "https://www.youtube.com/@johnsteeleconsluting", "https://maps.google.com/?cid=4576559856291336264" ],
"slogan" : "Strategy and execution for B2B startups — built by one senior operator.",
"url" : "https://www.johnsteeleconsulting.com"
}
```
```json
{
"@context" : "https://schema.org",
"@id" : "https://www.johnsteeleconsulting.com/#john-steele",
"@type" : "Person",
"description" : "12+ year senior digital marketing operator specializing in HubSpot CRM consulting, marketing automation, content operations, and B2B SaaS marketing strategy. Founder of John Steele Consulting and publisher of the Funnel Vision newsletter.",
"image" : "https://www.johnsteeleconsulting.com/hs-fs/hubfs/1651756967091.jpeg",
"jobTitle" : "Founder & Principal Consultant",
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"sameAs" : [ "https://www.linkedin.com/in/johsteele/" ],
"url" : "https://www.johnsteeleconsulting.com",
"worksFor" : {
"@id" : "https://www.johnsteeleconsulting.com/#organization"
}
}
```
```json
{
"@context" : "https://schema.org",
"@id" : "https://www.johnsteeleconsulting.com/#website",
"@type" : "WebSite",
"description" : "Senior B2B marketing consulting — HubSpot, automation, content operations, and web development for B2B startups and SaaS.",
"inLanguage" : "en-US",
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"publisher" : {
"@id" : "https://www.johnsteeleconsulting.com/#organization"
},
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}
```