---
title: "The Starting Gun: A Blog for B2B Marketing Leaders | Web & Content Development"
description: Web & Content Development | Practical playbooks for B2B founders and marketers — content ops, marketing automation, and fractional CMO insights to scale growth efficiently.
image: https://www.johnsteeleconsulting.com/hubfs/JSC%20Linkedin%20OpenGraph%20Image%202.png
---
[Skip to content](https://www.johnsteeleconsulting.com/blog/tag/web-content-development#main-content)
[.png?width=172&height=34&name=JSC%20(1200%20x%20240%20px).png)](https://www.johnsteeleconsulting.com)
- Services
- [HubSpot Consulting](https://www.johnsteeleconsulting.com/hubspot-consulting)
- [Automation & Analytics](https://www.johnsteeleconsulting.com/automation-analytics)
- [Content Operations](https://www.johnsteeleconsulting.com/content-operations)
- [Web & Content Development](https://www.johnsteeleconsulting.com/web-content-development)
- [Case Studies](https://www.johnsteeleconsulting.com/case-studies)
- [WSI](https://www.johnsteeleconsulting.com/case-studies/wsi)
- [Wiseman, Schwartz, Cioschi & Trama](https://www.johnsteeleconsulting.com/case-studies/wiseman-schwartz-cioschi-trama)
- [Globe Runner](https://www.johnsteeleconsulting.com/case-studies/globe-runner)
- [Documint](https://www.johnsteeleconsulting.com/case-studies/documint)
- [FutureThink](https://www.johnsteeleconsulting.com/case-studies/futurethink)
- [JSC Labs](https://www.johnsteeleconsulting.com/jsc-labs)
- Resources
- [Blog](https://www.johnsteeleconsulting.com/blog)
- [Case Studies](https://www.johnsteeleconsulting.com/case-studies)
- [Funnel Vision Newsletter](https://www.johnsteeleconsulting.com/newsletter)
- [Funnel Vision Podcast](https://www.johnsteeleconsulting.com/funnel-vision-podcast)
Open main navigation
Close main navigation
- Services
- [HubSpot Consulting](https://www.johnsteeleconsulting.com/hubspot-consulting)
- [Automation & Analytics](https://www.johnsteeleconsulting.com/automation-analytics)
- [Content Operations](https://www.johnsteeleconsulting.com/content-operations)
- [Web & Content Development](https://www.johnsteeleconsulting.com/web-content-development)
- [Case Studies](https://www.johnsteeleconsulting.com/case-studies)
- [WSI](https://www.johnsteeleconsulting.com/case-studies/wsi)
- [Wiseman, Schwartz, Cioschi & Trama](https://www.johnsteeleconsulting.com/case-studies/wiseman-schwartz-cioschi-trama)
- [Globe Runner](https://www.johnsteeleconsulting.com/case-studies/globe-runner)
- [Documint](https://www.johnsteeleconsulting.com/case-studies/documint)
- [FutureThink](https://www.johnsteeleconsulting.com/case-studies/futurethink)
- [JSC Labs](https://www.johnsteeleconsulting.com/jsc-labs)
- Resources
- [Blog](https://www.johnsteeleconsulting.com/blog)
- [Case Studies](https://www.johnsteeleconsulting.com/case-studies)
- [Funnel Vision Newsletter](https://www.johnsteeleconsulting.com/newsletter)
- [Funnel Vision Podcast](https://www.johnsteeleconsulting.com/funnel-vision-podcast)
- [CONTACT US](https://www.johnsteeleconsulting.com/contact)
[CONTACT US](https://www.johnsteeleconsulting.com/contact)
# the starting gun
Useful tips to grow your startup or small business by exploring the most efficient levers for short-term and long-term growth: Positioning, Content & Automation.
## the starting gun
Useful tips to grow your startup or small business by exploring the most efficient levers for short-term and long-term growth: Positioning, Content & Automation.
[.png)](https://www.johnsteeleconsulting.com/blog/direct-relationship-revolution-email-newsletters-2025)
[Web & Content Development](https://www.johnsteeleconsulting.com/blog/tag/web-content-development)
#### [The Direct Relationship Revolution](https://www.johnsteeleconsulting.com/blog/direct-relationship-revolution-email-newsletters-2025)
December 12, 2025
**CONTACT JOHN STEELE CONSULTING**
## schedule your consultation
Bring your challenges. We'll create a suite of services, a timeline and a project plan tailored to your business.
Get Started
[%20(3).png?width=1200&height=240&name=JSC%20(1200%20x%20240%20px)%20(3).png "JSC (1200 x 240 px) (3)")](https://www.johnsteeleconsulting.com)
Grow your startup or small business by exploring the most efficient levers for short-term and long-term growth: Positioning, Content & Automation.
[mailto:john@johnsteeleconsulting.com](mailto:john@johnsteeleconsulting.com)
pages
[Home](https://www.johnsteeleconsulting.com)
[HubSpot Consulting](https://www.johnsteeleconsulting.com/hubspot-consulting)
[Automation & Analytics](https://www.johnsteeleconsulting.com/automation-analytics)
[Content Operations](https://www.johnsteeleconsulting.com/content-operations)
[Web & Content Development](https://www.johnsteeleconsulting.com/web-content-development)
resources
[Blog](https://www.johnsteeleconsulting.com/blog)
[Case Studies](https://www.johnsteeleconsulting.com/case-studies)
[Funnel Vision Newsletter](https://www.johnsteeleconsulting.com/newsletter)
[Funnel Vision Podcast](https://www.johnsteeleconsulting.com/funnel-vision-podcast)
Copyright © 2023, John Steele Consulting
```json
{
"@context" : "https://schema.org",
"@id" : "https://www.johnsteeleconsulting.com/#organization",
"@type" : "Organization",
"address" : {
"@type" : "PostalAddress",
"addressCountry" : "US",
"addressLocality" : "Philadelphia",
"addressRegion" : "PA"
},
"alternateName" : [ "JSC", "John Steele Consulting LLC" ],
"areaServed" : {
"@type" : "Place",
"name" : "United States"
},
"description" : "Senior digital marketing consultancy for B2B startups and B2B SaaS. HubSpot CRM consulting, marketing automation, content operations, and web development — strategy and execution from one senior operator at $100/hour, project-based, no retainers.",
"founder" : {
"@id" : "https://www.johnsteeleconsulting.com/#john-steele"
},
"foundingDate" : "2022",
"hasOfferCatalog" : {
"@type" : "OfferCatalog",
"itemListElement" : [ {
"@type" : "Offer",
"itemOffered" : {
"@type" : "Service",
"description" : "HubSpot CRM cleanup, attribution modeling, workflow automation, and ongoing HubSpot administration.",
"name" : "HubSpot Consulting",
"url" : "https://www.johnsteeleconsulting.com/hubspot-consulting"
}
}, {
"@type" : "Offer",
"itemOffered" : {
"@type" : "Service",
"description" : "Marketing automation, GA4/GTM implementation, attribution modeling, and executive dashboards.",
"name" : "Automation & Analytics",
"url" : "https://www.johnsteeleconsulting.com/automation-analytics"
}
}, {
"@type" : "Offer",
"itemOffered" : {
"@type" : "Service",
"description" : "Editorial systems, content ROI audits, AEO optimization, and topic strategy for B2B SaaS.",
"name" : "Content Operations",
"url" : "https://www.johnsteeleconsulting.com/content-operations"
}
}, {
"@type" : "Offer",
"itemOffered" : {
"@type" : "Service",
"description" : "Web design, custom HubSpot modules, email development, and content production.",
"name" : "Web & Content Development",
"url" : "https://www.johnsteeleconsulting.com/web-content-development"
}
} ],
"name" : "JSC Service Lines"
},
"image" : "https://www.johnsteeleconsulting.com/hs-fs/hubfs/JSC%20(5)-1.png",
"knowsAbout" : [ "HubSpot CRM consulting", "HubSpot CMS development", "HubSpot administration", "Marketing automation", "Marketing operations", "Marketing attribution", "GA4 and Google Tag Manager", "B2B SaaS marketing strategy", "Content operations", "Content strategy", "Editorial systems", "Answer Engine Optimization", "AI visibility optimization", "Web design and development", "Email campaign development", "Content production systems", "Lead scoring and routing", "B2B marketing analytics" ],
"logo" : {
"@type" : "ImageObject",
"height" : 35,
"url" : "https://www.johnsteeleconsulting.com/hs-fs/hubfs/JSC%20(5)-1.png",
"width" : 175
},
"name" : "John Steele Consulting",
"priceRange" : "$100/hour",
"sameAs" : [ "https://www.linkedin.com/company/john-steele-consulting", "https://www.linkedin.com/in/johsteele/", "https://www.instagram.com/jsc4you/", "https://www.youtube.com/@johnsteeleconsluting" ],
"slogan" : "Strategy and execution for B2B startups — built by one senior operator.",
"url" : "https://www.johnsteeleconsulting.com"
}
```
```json
{
"@context" : "https://schema.org",
"@id" : "https://www.johnsteeleconsulting.com/#john-steele",
"@type" : "Person",
"description" : "12+ year senior digital marketing operator specializing in HubSpot CRM consulting, marketing automation, content operations, and B2B SaaS marketing strategy. Founder of John Steele Consulting and publisher of the Funnel Vision newsletter.",
"image" : "https://www.johnsteeleconsulting.com/hs-fs/hubfs/1651756967091.jpeg",
"jobTitle" : "Founder & Principal Consultant",
"knowsAbout" : [ "HubSpot CRM", "Marketing automation", "Marketing attribution", "B2B SaaS marketing", "Content operations", "Answer Engine Optimization" ],
"name" : "John Steele",
"sameAs" : [ "https://www.linkedin.com/in/johsteele/" ],
"url" : "https://www.johnsteeleconsulting.com",
"worksFor" : {
"@id" : "https://www.johnsteeleconsulting.com/#organization"
}
}
```
```json
{
"@context" : "https://schema.org",
"@id" : "https://www.johnsteeleconsulting.com/#website",
"@type" : "WebSite",
"description" : "Senior B2B marketing consulting — HubSpot, automation, content operations, and web development for B2B startups and SaaS.",
"inLanguage" : "en-US",
"name" : "John Steele Consulting",
"publisher" : {
"@id" : "https://www.johnsteeleconsulting.com/#organization"
},
"url" : "https://www.johnsteeleconsulting.com"
}
```