Funnel Vision Newsletter

funnel vision newsletter

Every 2 weeks, we'll be reviewing a trend in automation, AI and marketing technology. We'll then be sharing the Workflow To Watch - an integration, toolset or workflow that you can implement to improve your business today. Subscribe below.

funnel vision newsletter

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Content Strategy

Welcome Our Robot Overlords

For all the hype, you might be surprised to learn that AI’s share of voice in search remains incredibly small--just 5%. But AI’s user growth in just a few months has been staggering. 83% of users who have tried it now say they prefer AI search. 61% of GenZ and 53% of millennials are using AI search instead of traditional engines. Numbers like these have left brand and especially smaller insurgents scrambling to find answers: are we visible? How do we update content? Where do we stand?

Using largely existing tools and keywords, teams can measure brand visibility in LLMs.

Marketing Operations

The Productivity Gospel

While AI and automation tools were initially pitched to us as great ways to create images and content on-demand, workplace productivity apps are now producing some of the most exciting tools, integrations and automations of the AI era. From Microsoft to Salesforce to Slack, massive companies are marshaling tremendous resources to making work easier and more intuitive. Can’t afford the latest tech? Need to build something more custom? We’ve got you covered. Read on...

Teams combine Airtable and Slack to create lightweight approval workflows—no PM or dev required.