October 9, 2025 |

Talking To The Plug

If you run a lot of AI experiments like I do, you may have heard of MCP. Short for Model Context Protocol, MCP is a standardized “language” that lets AI tools talk to any app that supports MCP. Think of it like a USB-C adapter--any device with the right port can connect. But if every app has their own MCP, then every MCP has its own pricing structure, usage limits and more. What we need is “the plug”-- the hub at the center of modern marketing operations. For enterprise, Hubspot and Salesforce have made tremendous strides. For low-code startups and SMBs, Zapier just made their play. On September 18th, they announced that their MCP would be free to all users, allowing businesses of any size to connect over 8000 applications. Once connected, simply tell your AI platform what to do next. In an instant, Zapier became the routing hub that makes it happen.

Since the announcement, Zapier and its devotees have elevated workflows to showcase the MCP. Our favorite reads your content calendar, creates blogs/social posts, and posts everywhere, at your command.

Zapier’s API has allowed for powerful automations for a while now. And Wordpress has been able to send to Social Media upon publication for decades. What’s missing is the ability to control it all, using plain language, without complicated setup processes. And because Zapier’s UI already handles connection troubleshooting, reports errors, manages spend and provides version control, keeping AI under your command as its usage expands within your organization has never been easier.
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› Connect 8000+ tools and apps to AI.

› Instruct AI, in plain language, to perform complex tasks that mitigate busywork like internal communication and documentation.

› Combine AI with Zapier’s standard automation workflows for finer-grain control.

› Create your Zapier MCP and connect the tools listed above.

› Tell Claude to write you a blog post based on topic gaps on your Notion Content Calendar, and two Linkedin posts to promote it.

› Have it create a draft in Wordpress and update your content calendar, with the text for the Linkedin posts contained in their Notion items. Then have it email you for review.

› Next, create a Zap connecting Notion to Buffer/Wordpress so that, once you’ve made content edits and marked content calendar items Published, they publish automatically.

Between it’s free-on-any-plan pricing and wide array of availabile integrations, the return on investment is evident quickly. Even very non-tech-savvy users can create, test and manage complex automated workflows, allowing for vast efficiencies especially in busywork-heavy processes like content production.

Want to build something like this for your business? ➡️ We can help ➡️

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