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Digital Marketing Strategy Services
web & content development
Most agencies build websites. We build marketing infrastructure. Every site, page, and piece of content we produce is designed to connect with your CRM, support automation, and perform in search and AI — while staying simple enough for anyone on your team to maintain.
Sound Familiar?
what's at stake
These are the problems I solve every week. If any of these hit close to home, we should talk.
Data Leak
Disconnected Stack
Even if your site looks fine, if forms don't flow into your CRM correctly, tracking isn't set up, and nothing talks to anything else, you can't grow effectively.
At Stake
A website that isn't connected to your marketing stack isn't a growth asset. It's a brochure.
Efficiency Gap
Production Bottleneck
Creating high-quality, on-brand content takes too long or costs too much. There is no consistency or efficiency because there is no system.
At Stake
Without a repeatable production workflow, great creative stays expensive, slow, and inconsistent.
Blind Spot
content debt
If your site is full of pages that are out of date or broken, you have a user experience problem. Nobody touches it because nobody wants to be responsible for what happens next.
At Stake
A site that can't be maintained won't be. And a site that doesn't get updated stops getting found.
what i do
two ways i can help you grow
Not a design agency. Not a dev shop. A builder who understands marketing — so everything is designed to perform inside your stack, as part of a system.
Package 1
web design & development
We design and build modern websites that are wired for your CRM, optimized for search and AI, and built so your team can update them without touching code.
Deliverables
- Brand and visual direction: color, typography, photography, and design
- Best-screen design: mobile-first layouts built for the best experience on every device
- Custom page templates and reusable modules
- Dynamic content architecture--site updates without touching code
- Websites configured to your CMS
- Content structured for SEO and AI
- Documentation and training for your team
Package 2
Content & Video Production
We tap our network of top designers, animators, strategists and videographers so you get professional-grade creative without the agency markup, for one low hourly rate.
Deliverables
- Brand asset development: templates, graphics, and visual standards
- Video production and editing for website, social, and YouTube
- Podcast and interview production workflow
- Thumbnail, cover, and visual asset creation
- Content repurposing framework: one piece of content into assets across multiple channels
- Style guide and asset library so every new piece stays on brand
THE PROCESS
what web & content development
actually look like
No mystery. No black box. Here's exactly what happens from day one through launch and beyond.
1
discovery & direction
Every engagement starts with content goals, project size, timeline, and data management. We'll work with you to develop a creative direction that checks all your boxes and can be built efficiently, delivering growth AND beauty in one package.
Week 1–22
team building
We'll assemble a team chosen for your specific goals from our network of creators. These specialists, creatives and strategists will help us bring your vision to life. We'll submit a design direction for your approval.
Week 2–33
build & configure
Once our design is approved, we begin the hands-on work--creating the visual elements, modules, templates and data architecture to make your website or other content not only look great, but function properly, no matter who works on it next.
Week 3–64
test, train & launch
Every page gets QA'd across devices and browsers. Every integration gets tested end to end. Every module gets tested by the team that will use it. Training covers how to update content, add pages, and use the asset library. Nothing ships without documentation.
Week 6–75
ongoing maintenance & support
Sites need updates. Content needs to keep coming. JSC is available for ongoing development, new module builds, and production runs so your brand stays consistent as you grow.
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featured case study
designing with
conviction
Toolset
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Project Type
Scoped Project
Services
Maintaining a website can be a full-time job. So when you don't have a dedicated marketing team, your site needs to be designed for the team you have. Modern design and intricate content strategy can be achieved by anyone, if the site is designed for it.
fURTHER READING
frequently asked
questions
What does "built for your stack" actually mean?
It means every form, page, and content element is configured to pass data cleanly to your CRM from day one. UTMs get captured, form submissions route correctly, and nothing requires manual cleanup after the fact. Most web projects treat integrations as an afterthought. We treat them as a requirement.
What is best-screen design?
Most agencies default to responsive design and apply it uniformly. JSC makes layout decisions based on how real users actually interact on each device, building the best possible experience on mobile and desktop without forcing a one-size-fits-all approach. The result is a site that feels intentional on every screen.
What is dynamic page building?
Your team updates content by filling in structured fields — text, photos, links — and the design renders automatically. No code, no risk of breaking a layout. It's how a team without a dedicated developer keeps a professional site looking professional over time.
Do you work on existing sites or only new builds?
Either. Some projects are full rebuilds and some are refinements of what's already there. The discovery phase tells us which path makes more sense for your situation and budget.
CONTACT JOHN STEELE CONSULTING
schedule your consultation
Bring your challenges. We'll create a suite of services, a timeline and a project plan tailored to your business.