If you’ve followed digital marketing trends for any length of time, you know digital influencers tend to fear change. Algorithm updates, new tools and software shifts will send them into a tailspin.
Eventually, freakouts give way to experimentation. And now, based on millions of AI prompt tests from hundreds of worried marketers, we have a decent idea where AI gets its answers. For ChatGPT, Wikipedia is number 1, but getting your new startup listed there can be a challenge. Number 2 on ChatGPT’s source list: Reddit. Before you roll your eyes, Reddit has A LOT going for it that marketers should be paying attention to. Not only is it the number one source for Google AI Overviews and Perplexity AI, its daily active users have skyrocketed into the hundreds of millions. Google’s latest algorithm update and subsequent data purchase from Reddit indicates it will be a key source for them for the foreseeable future. And best of all, it offers free API access. So what are you waiting for? It’s time to build.
The key to any Reddit strategy is to build organically through meaningful, non-promotional contributions to relevant conversations. The trick is finding the conversations where you can make the most impact. That’s where this workflow comes in.
Reddit has clearly established itself as a go-to source for AI answer engines. Any content strategy designed to increase visibility in AI tools needs to include Reddit. But many users find Reddit intimidating or unfamiliar, and have trouble knowing where to begin. This workflow surfaces ways you can be useful to your community on Reddit right now, by filtering for high-engagement, low-solution posts added to topical subreddits in the last day or so.
.
› Connect with over 100 million daily active users by finding opportunities tailored to your competency areas, so you can provide immediate impact.
› Start building a presence as a helpful, generous thought leader on Reddit, without blatant self-promotion.
› Create a series of direct actions that you can monitor and track improvements to AI inclusion as you go.
› Create a new app. Name it Reddit Opportunity Finder, select Script as its type, put Personal Script in the description box and add http://localhost:8080 as the redirect uri. Leave the rest blank.
› Once you create it, grab your Client ID and Secret from the box and save them. Head to my Read Only spreadsheet template and make a copy.
› Go to Extensions > AppsScript and select Run at the top. Accept all permissions and return to the spreadsheet. Enter your ID, Secret, Username, Password and selected Subreddits into their boxes. Go to Reddit Tools and select Run Now.
If you have wanted to create a Reddit presence but weren’t sure where to begin, consider this your invitation to get started. In the Reddit Tools menu, you can automate this to run every 6 hours or set up a custom trigger in AppsScript. Good luck and let me know how you make out!
P.S. I am making this custom script and spreadsheet template available to Funnel Vision subscribers only. To get it, Subscribe Now!
Want to build something like this for your business? ➡️ We can help ➡️
The Appleton Post-Crescent in Wisconsin became the latest newsroom to begin a licensing deal with Perplexity. The move will allow the answer engine to crawl the paper’s content and provide relevant answers. Gannett Media inked the licensing deal in July.
Learn more...
Social media company Reddit is suing Perplexity and three data scraping companies, alleging an “industrial scale” and “unlawful” operation to obtain comments from Reddit users to train AI models. Learn more...
Mozilla Firefox users can now replace their default web search with Perplexity AI. The web browser company says the move came after a brief test led to overwhelming user demand. They plan to bring the feature to mobile phones shortly. Learn more...