This is the story of two technologies destined to be together. Peanut butter and chocolate. Two great tastes, better together. I am talking about Motion Graphics and A/B Testing. But why now? Like any will-they-won't-they story, it's about timing and circumstance. Motion graphics: a $250B market in 2018, headed for $900B by 2034.

A/B testing: table stakes for every serious digital team. But for years they couldn't connect — animation was too expensive to produce at the volume testing requires, and testing platforms weren't built to handle creative as a variable. The production bottleneck just kept getting in the way. 

What changed? Innovators like LottieFiles cracked the production cost problem — a lightweight format now used by 15 million designers, with AI tools that generate polished motion from a text prompt. And major ad platforms started baking experimentation directly into their infrastructure, adding AI to the mix to help it scale. Serendipity. 

But one big question still remains: can animation deliver video-level results at a fraction of the cost? I think we owe it to ourselves to find out. 

Read on to learn how >>

Between Google’s algorithm updates focused on pivoting from expertise to experience, to consumer surveys showing 92% of customers trust influencers and peers over traditional advertising, its no secret that User-Generated Content is taking over the world.
For example, while AI has got all the hype in the world, recent surveys show 78% of marketers rate UGC as “important or extremely important” to their strategies, while only 28% view AI-generated content as important. And this is where it get’s interesting. Because while marketers may not value AI-generated content, how much UGC is actually created by a person? Some estimates say AI-generated content that looks user-generated may soon overtake human-created content. But as with any overhyped trend, consumers are becoming more savvy, valuing ‘messiness’, a unique brand voice and less polished content to denote authenticity. Still, brands seem determined to put this to the test, as our In The News section will show. But you don’t have to. There is plenty you can do to keep it 💯 while leveraging content you may not even realize you have.

Read on to learn how >>