January 22, 2026 |

The Video Store

As you may be aware, Q1 is the most popular time of year for B2B marketers and advertisers. 42% of B2B categories peak in January or March, as businesses set new goals, release budgets, and initiate projects. So it is no surprise that B2B marketers are
scurrying to stand up the campaigns that are going to make their goals for the year. For most of us, that means video. Video has exploded in terms of its ubiquity in the market and its effectiveness at driving engagement and awareness. But for many startups and small business owners, video comes with a high price tag and time investment that they can’t fit into an already strained workflow. So where can AI video fit in? From multimodal AI creators inside ad platforms to personalized follow-ups and onboarding videos to preparing content for a global audience, there is a lot to discover.

So where should we start?

Today's workflow helps you create a thank-you workflow for webinars, demo requests or product tours. Create video with personalized next steps based on form data, email it to your prospect and update the content calendar with topics that work.

With Q1 upon us, anyone in the B2B world has felt the shift. January starts the year off with a bang--tons of meetings, engagement and follow-ups. And while there are a ton of applications for AI, making sales and marketing emails less stale with video is a tested tactic. The problem: producing video at scale is challenging. Vidyard's AI video tools were custom built for this use case. And with native integrations with many of the tools in your stack, it is the easiest experiment you can run. Plus, their resulting videos are the most convincing--take a look here.

Want to build something more custom? Check out HeyGen's integrations with Zapier and Hubspot.

› Create fully customized follow-up videos based on prospect or customer actions. Webinar attendee asked a question you didn't get to? Make a video answering it. Product demo form with feature interest data? Tailor your thank-you video to their needs.

› Reduce no-show rates and product engagement with content that connects.

› Capture valuable video data, use topic tagging and pass it onto your content calendar. That way, when you do take the time to produce high-quality content, you'll know what your prospects are ready to watch.

› Vidyard makes integrating with a variety of CRMs a breeze. It has native integrations with some of the biggest, and a robust connection in tools like Zapier. I used the native Salesforce integration. Check field mappings and create any new Salesforce fields you require to pass all necessary data.

› In Vidyard, you can create an avatar who looks and sounds like you by recording a test video. Then, create a template, complete with backgrounds, music and a script with dynamic fields mapped from your CRM.

› Once the video has been created, you can pass it to Salesforce as a link, set up a workflow in your CRM, and attach the created video link as a dynamic field.

› To close the loop, make sure you tag your video templates so you can pass topic-based data to your content calendar of choice. If you integrate Vidyard and Notion using Zapier, you can create a database of video user data based on different topic areas.

Chances are, if you aren't using video already, you've considered it. And who could blame you? 93% of marketers surveyed said they consider video a crucial part of their strategy. So if you've struggled to add it to your marketing mix, this is a great, low-risk way to get started. You'll have to do your own calculations on how much ROI is there for you. But with platforms like HeyGen and Vidyard starting under $50 a month, its a worthy experiment.

Pro Tip: While HeyGen's resulting videos didn't impress me as much as Vidyard's, they have a free plan and, when you integrate it with Hubspot, you automatically get a list and a fully-functional workflow, done for you, to get started with video follow-ups. Try it and let us know what you think!

We're on a mission! In 2026, JSC has a goal of a 40% mission-driven client roster. If you are a mission-driven organization, let's talk and see if you can take advantage of discounted rates and services in Q1 2026. ➡️ Let's Talk ➡️

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