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high-quality fractional cmo services
 
 

content production

In an attention economy, there are only two kinds of companies--media companies and invisible ones. The good news is startups have an edge. Agile, efficient marketing teams create content at scale, monetize low-cost channels and connect directly with their audience. All it takes is a little strategy.

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fast, flexible & findable

This three-step solution can help you fully monetize your content, now and into the future. Check out our free consultation to learn more.

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the content production sprint
 
 
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content systems

Want to upgrade to cutting-edge content management without having to, well, manage it? We can help! 

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content management systems

email service providers

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marketing automation platforms

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content management systems

email service providers

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marketing automation platforms

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CMS

At JSC, we have experience with all major CMS systems--from Wordpress to Hubspot, from Joomla to Drupal. 

ESP

Need to integrate your ESP with your CMS to supercharge your best-in-breed marketing stack without breaking the bank? JSC can help.

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marketing automation

With over a decade of experience working with tools like Hubspot, Marketo, Pardot and more, if you are ready to make the leap to a full marketing automation platform, we can get you there faster than you'd think. 

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The Content Production Sprint
 
 
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website refresh

If you are migrating to a new content system, making a push for better SEO or are just in desperate need of a glow-up, we got you! 

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custom themes

custom modules

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page migration

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custom themes

custom modules

32-1

page migration

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custom themes

We'll manage the creation and implementation of your custom theme from start to finish, ensuring your standards and expectations are met, keeping you on time and on budget. 

custom modules

What good is a new website if your team can't update it? We'll make sure page creation is a breeze, regardless of what content system you choose. 

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page migration

We'll create your top page types and migrate your content into your new site so you can put your best foot forward. 

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the content production sprint
 
 
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video production

From making a great first impression with an explainer video to hosting how-to webinars and events, video holds attention better than any other medium. Once you've got their attention, we'll help you make sure you've got something powerful to say.  

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video & event production

motion graphics & animation

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script writing, storyboards & editing

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video / event production

From testimonial videos to animated explainers to live webinars with hundreds of attendees, we've done it all, and learned how avoid pitfalls along the way. 

animation

From motion graphics to custom animation, JSC works with top professionals to deliver eye-popping results.

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writing / editing

We'll work with you to create the story you want to tell, visualizing it every step of the way.

John Steele Consulting Logo (4)

video & event production

motion graphics & animation

32-1

script writing, storyboards & editing

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the content production sprint
 
 
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on-page & technical seo

Need an SEO refresh? By implementing new meta data (titles, descriptions, headings, alt tags) and organizing page templates for search, you can ensure your website is prepared to rank for your most valuable terms. 

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meta data improvements

page speed improvements

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sitemap refresh & optimization

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meta data

Add keywords to the right pages by refreshing your meta data, triggering a re-index and possible re-rank on Google SERPs. 

page speed

Page speed and mobile performance are now top ranking factors. Put your best foot forward by compressing images, updating plugins and calling scripts more efficiently.

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sitemap refresh

Are your pages indexed correctly? Have you fixed all canonical issues? Does your sitemap appropriately organize your pages for search? With a few small changes, you can completely change how Google views your content. 

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meta data improvements

page speed improvements

32-1

sitemap refresh & optimization

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The Content Production Sprint
 
 
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content scaling

Once you have created the story you want to tell, you need to scale it. That means creating content like a media company--extendable templates, coordinated production schedules, content briefs and organized task management. 

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content production schedule

content reuse planning

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content templates & standards

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content production schedule

content reuse planning

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content templates & standards

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content calendar

Accountability for content creation begins with a content calendar and a vision for content creation goals over time. We'll help you create a content development operation that can scale with you over time. 

content re-use

Extend the life of your existing content and take new content further. With templates and pre-planned workflows, build 5 assets out of the insights from one single piece of content, building a robust, diverse library in a fraction of the time. 

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content briefs

An efficient content scaling process starts with templates that allow your staff or freelancers to hit the ground running, creating fully-optimized blog posts, social media content and videos that are on time, on brand and on budget.

What is Project-Based Consulting?

In my past experience working with consultants, I've had a few core projects I want them to work on. But because billing is done by the hour, many agencies and consulting services require a retainer or some other type of commitment. By the end of these agreements, I am struggling to find things for the consultant to do to fill the hours I committed to. By creating discreet projects with set pricing and timelines, you'll only pay for what you need, without the long-term contract. 

What is John Steele Consulting?

Hey there, nice to meet you! My name is John Steele and I am a 12-year veteran of digital marketing & communications. I have created & managed countless websites, content strategies, marketing automation platforms and more. For most of my career, I have served the startup/SMB tech space, usually joining as the first or second marketing hire. I have managed both million-dollar marketing budgets and operated with almost no resources at all--whatever is required, I can always find creative solutions to fit any situation. That's what I hope John Steele Consulting can bring to your business. 

Cool! How can we get started?

Great question! Scroll down to our Choose Your Own Adventure section to get more info on our 4 standard projects.

If you are looking for something you don't see outlined here, click the Contact Us button to schedule a 1-on-1 consultation today! 

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schedule your consultation!

Bring your challenges. We'll create a suite of services, a timeline and a project plan tailored to your business.