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your fractional marketing framework

the
startup sprints

Discover our customized fractional growth marketing framework for SaaS founders.

your fractional marketing framework

the
startup
sprints

Discover our customized fractional growth marketing framework for SaaS founders.

fast, flexible & findable

This three-step solution can help you fully monetize your content, now and into the future. Check out our free consultation to learn more.

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READY, SET, GROW!
 

Our fractional marketing "sprints" condense the first six months of analysis and planning you'd get out of a new marketing hire or agency into short-term, intensive projects. If you've been neglecting your website, content and digital presence for way too long, let's start here.

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the positioning sprint
 

 

1 Month

  • Market Research
  • Market Segmentation & Core Competencies
  • Competitive Analysis
  • Ideal Customer Profile & Pain Points
  • Product / Feature Comparison

 

finding your

best-fit
prospects

Don't waste money and time on leads that won't convert. Nail your positioning, know your competitors, fill in the gaps and customers will come to you.

John Steele Consulting Logo (7)
the positioning sprint
 

 

1 Month

  • Market Research
  • Market Segmentation & Core Competencies
  • Competitive Analysis
  • Ideal Customer Profile & Pain Points
  • Product / Feature Comparison

 

32-1
the marketing operations sprint
 

 

1-4 Months

  • Lead Generation Process Testing
  • Journey Mapping
  • Funnel & Lifecycle Stage Creation
  • Custom Fields & Workflows
  • Reporting & Dashboards
  • Custom Email Templates & Forms

 

building your brand

while you sleep

Startups win when they innovate for efficiency and harness the power of data. Modules, templates and workflows allow your teams to accomplish the work of entire departments with ease. Systematic data pathways allow for true lead nurturing. And user-friendly processes ensure antiquated marketing automation platforms save time instead of waste it. 

32-1
the marketing operations sprint
 

 

1 Month

  • Lead Generation Process Testing
  • Journey Mapping
  • Funnel & Lifecycle Stage Creation
  • Custom Fields & Workflows
  • Reporting & Dashboards
  • Custom Email Templates & Forms

 

37
the content strategy sprint
 

 

1 Month

  • Keyword Research
  • Content Segmentation
  • Topic Clusters & Hierarchies
  • SEO Competitive Analysis
  • Content Gap Analysis
  • Local SEO

 

making your content

fast, flexible & findable

Owned media consistently offers the highest ROI in the channel mix. So why aren't you getting value out of your new and existing content? Our Content Strategy Sprint takes a deep dive into your content--from ideation to execution--finding the chokepoints that have hamstrung your growth for far too long. 

37
the content strategy sprint
 

 

1 Month

  • Keyword Research
  • Content Segmentation
  • Topic Clusters & Hierarchies
  • SEO Competitive Analysis
  • Content Gap Analysis
  • Local SEO

 

39
the content production sprint
 

 

1-6 Months

  • Content Migration
  • Website Refresh
  • Video Production
  • On-Page & Technical SEO
  • Content Scaling

 

produce content like a

media company

Out-of-date blog feeds and barren social media timelines aren't just a bad look; they're a missed opportunity. Instead of reacting to every keyword or trend, create content like a media company does--with coordinated production schedules, budgets, timelines and strategies designed to help you exceed your goals, quarter after quarter.  

39
the content production sprint
 

 

1-6 Months

  • Content Migration
  • Website Refresh
  • Video Production
  • On-Page & Technical SEO
  • Content Scaling

 

GO A LA CARTE
 

The "sprints" outlined above create a framework for addressing the challenges many founders face. We also know that every business is different and you may want to select your own suite of services. We encourage that! Let's create the project plan that's right for you!

select your services

choose your own adventure

Can't decide on the perfect sprint for your business? Design a custom project plan by choosing up to 5 services from any of our sprints for one low price. We'll design a custom timeline and price quote just for you. Not sure the best services for your business? Let's talk--we can produce an audit to determine the right way forward. 

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"JSC offers a unique blend of industry expertise and practical skills. If you're in search of a consultant who not only understands your business but also has the capability to drive measurable results, John Steele Consulting is the partner you need."

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Josh Mamroud
Founder/CEO, Documint
FREQUENTLY ASKED QUESTIONS
 
FREQUENTLY ASKED QUESTIONS
 
What is Project-Based Consulting?

As a former startup executive working with consultants, I'd have a few core projects I'd want them to work on. Unfortunately, many agencies and consulting services require a retainer or some other type of time-based commitment. By the end of these agreements, I struggled to find things for the consultant to do to fill the hours I committed to. By creating discreet projects with set deliverables, pricing and timelines, you'll only pay for what you need, without the long-term contract. 

What is John Steele Consulting?

Hey there, nice to meet you! My name is John Steele and I am a 12-year veteran of digital marketing & communications. I have created & managed countless websites, content strategies, marketing automation platforms and more. For most of my career, I have served the startup/SMB tech space, usually joining as the first or second marketing hire. I have managed both million-dollar marketing budgets and operated with almost no resources at all--whatever is required, I can always find creative solutions to fit any situation. That's what I hope John Steele Consulting can bring to your business. 

Cool! How can we get started?

Great question! To learn about our Startup Sprints, click the Learn More button under the Sprint you are most interested in. 

If you are looking for something you don't see outlined here, or just want something a little more customized to your needs, click the Contact Us button in the header or any of the Book Your Appointment buttons to schedule a 1-on-1 consultation today! 

LETS CHAT!
 
 

schedule your consultation!

Bring your challenges. We'll create a suite of services, a timeline and a project plan tailored to your business.