site health audit

Both customers and search engines prefer content that is fast and mobile-friendly. We'll take a closer look, identify any issues and create a plan to address them.

channel analysis

By looking at historic data and your current channel mix, we can decide which channels need to be added or modified to meet your goals. 

data clean-up

Many startups simply don't trust their own data. This is unacceptable. We'll examine existing data attribution, clean up customer records and more so your channels can deliver actionable, accessible data.

enhanced conversions

Using the five basic elements of conversion rate optimization, we'll explore each conversion opportunity--from forms to downloadable assets to simple emails--and refine them for improved lead generation.

lifecycle stages

By identifying how your existing customers made their way to purchase, we'll designate, document and automate your lifecycle stages, creating a systematic funnel for all new contacts across channels.

journey gap analysis

We'll identify chokepoints in your customer journeys. Where are different customer types falling off and how can we improve the journeys to retain them in the future?

email responder workflows

Build automated responses to all your lead generation opportunities. Auto-reply to your most interested leads with critical information to increase their interest and decrease time-to-close. 

chatbots

Automated chatbots allow customers to get their questions answered quickly, without the need for 24-7 staff. Answer the easy ones with access to your support documentation or create a lead generation flow from right inside the chat window. 

lead segments

Your leads are telling you what they want to hear about. Pivot the messages you send them automatically using scoring, topic-specific workflows and more.

baseline

We'll identify current performance of your marketing stack, clean up historic data and identify any attribution gaps that may exist so you can prioritize next steps. 

kpis

With a baseline established and marketing goals in place, KPIs establish the levers that need to be pulled in order to imrpove baseline towards growth targets. 

live dashboards

Once data has been cleaned and piped from across channels, live dashboards help you visualize your success in real time. You can track improvement towards goals and understand at a glance where your energy needs to go at any given moment.