marketing operations
Create a fully-formed marketing strategy using automation, data collection and lead segmentation. Gain valuable insights from each hard-earned interaction you receive, and be prepared to act on them immediately.

marketing stack analysis
The first step in creating your marketing operation is creating your marketing stack. What tools do you already have in place? Are they working correctly? Where can you improve existing tools and where is it time to add new ones?

site health audit
channel analysis
data clean-up
site health audit
channel analysis
data clean-up
site health audit
Both customers and search engines prefer content that is fast and mobile-friendly. We'll take a closer look, identify any issues and create a plan to address them.
channel analysis
By looking at historic data and your current channel mix, we can decide which channels need to be added or modified to meet your goals.
data clean-up
Many startups simply don't trust their own data. This is unacceptable. We'll examine existing data attribution, clean up customer records and more so your channels can deliver actionable, accessible data.

content systems
Want to upgrade to cutting-edge content management without having to, well, manage it? We can help!
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content management systems
email service providers
marketing automation platforms

journey mapping
Every great marketing operation creates user paths, leading potential customers towards a series of outcomes. These customer journeys provide valuable data and encourage users to showcase their interest and intent. Use these insights to track funnel mobility, time-to-close, customer acquisition cost and more.

enhanced conversions
lifecycle stages
journey gap analysis
enhanced conversions
Using the five basic elements of conversion rate optimization, we'll explore each conversion opportunity--from forms to downloadable assets to simple emails--and refine them for improved lead generation.
lifecycle stages
By identifying how your existing customers made their way to purchase, we'll designate, document and automate your lifecycle stages, creating a systematic funnel for all new contacts across channels.
journey gap analysis
We'll identify chokepoints in your customer journeys. Where are different customer types falling off and how can we improve the journeys to retain them in the future?
enhanced conversions
lifecycle stages
journey gap analysis

automated messaging
What startups and small businesses lack in people, they make up for with innovation. Introducing automation into your customer communications reduces administrative burden, decreases content errors and ensures you'll never let leads fall through the cracks again.

email workflows
chatbots
lead segments
email responder workflows
Build automated responses to all your lead generation opportunities. Auto-reply to your most interested leads with critical information to increase their interest and decrease time-to-close.
chatbots
Automated chatbots allow customers to get their questions answered quickly, without the need for 24-7 staff. Answer the easy ones with access to your support documentation or create a lead generation flow from right inside the chat window.
lead segments
Your leads are telling you what they want to hear about. Pivot the messages you send them automatically using scoring, topic-specific workflows and more.
email workflows
chatbots
lead segments

analytics
Cleaning up your data will allow you to tell the story of your marketing efforts to stakeholders, and more easily identify opportunities for customer expansion, growth initiatives and more.

baseline
kpis
live dashboards

level up your marketing team
When agencies want to expand their scope, take on new clients and explore new industries, they're faced with difficult choices. Do you hire a whole new team? A new division? Do you onboard a new technology? Instead, many agencies choose white-label freelancers specializing in the needs of agency clients.
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baseline
kpis
live dashboards
What is John Steele Consulting?
My name is John Steele and I am a 12-year veteran of digital marketing & communications. For most of my career, I have served the startup/SMB tech space, usually joining as the first or second marketing hire. And, in building marketing operations from the ground up, I saw how agencies either took advantage of or neglected small businesses. I started JSC to offer something better to startups--an agency built for founders.
How are you different than other agencies?
We're different from other agencies in two key ways:
First, we are not a traditional consulting firm in that we do strategy and execution--building strategies and executing them, often in the same project scope.
The second is our flexible pricing. With our fee-for-services agreement, I can work on anything within your tech stack for one low hourly rate. You can tag me in on any project--from web development to custom APIs to analytics.
With our project-based contracts, we limit the scope to a core list of deliverables over a set period.
Both of these agreements are 100% committment-free. Just pay for what you need.
Cool! How can we get started?
Great question! The best way is to schedule an intro consultation by clicking one of the buttons at the top or bottom of this page.
These intro calls give me a chance to learn about your business and explore ways we can address your challenges most efficiently.