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positioning & competitive analysis
Presenting yourself to clients can feel like an uphill climb. But it doesn't have to. Through market research, competitive analysis and tailored brand messaging, the right clients will come to you.
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market research
Whether you are addressing marketing for the first time or finally launching a long-awaited rebrand, understanding your market is an ideal place to start. Once you understand how big of an opportunity your business has and how many customers may be available, you can properly create a scope, identify goals and more.
market sizing
growth projection
market makers
market sizing
growth projection
market makers
customer research
Once we have a sense for your overall market, it is time to talk to your customers so we can understand their satisfaction, how they found you and how they identify to better determine market positioning.
net promoter score
product decision tree
customer personas
net promoter score
product decision tree
customer personas
competitive analysis
Once we understand your customers and your market a bit better, it is time to identify the products that share the features and competencies most prized by your target market.
identifying top competitors
competitor comparison
key feature comparison
identifying top competitors
competitor comparison
key feature comparison
brand positioning
By compiling all the above information, JSC will visualize your competitive spectrum--where do your competitors fit on the continuum of products in your space? We'll offer insights like if your current position is the most lucrative option or if there are actions you can take to shift positioning to a more beneficial place.