market research

Whether you are addressing marketing for the first time or finally launching a long-awaited rebrand, understanding your market is an ideal place to start. Once you understand how big of an opportunity your business has and how many customers may be available, you can properly create a scope, identify goals and more.

competitive analysis

Once we understand your customers and your market a bit better, it is time to identify the products that share the features and competencies most prized by your target market. 

brand positioning

By compiling all the above information, JSC will visualize your competitive spectrum--where do your competitors fit on the continuum of products in your space? We'll offer insights like if your current position is the most lucrative option or if there are actions you can take to shift positioning to a more beneficial place.