positioning & competitive analysis
Presenting yourself to clients can feel like an uphill climb. But it doesn't have to. Through market research, competitive analysis and tailored brand messaging, the right clients will come to you.

market research
Whether you are addressing marketing for the first time or finally launching a long-awaited rebrand, understanding your market is an ideal place to start. Once you understand how big of an opportunity your business has and how many customers may be available, you can properly create a scope, identify goals and more.

market sizing
growth projection
market makers
market sizing
growth projection
market makers

customer research
Once we have a sense for your overall market, it is time to talk to your customers so we can understand their satisfaction, how they found you and how they identify to better determine market positioning.

net promoter score
product decision tree
customer personas
net promoter score
product decision tree
customer personas

competitive analysis
Once we understand your customers and your market a bit better, it is time to identify the products that share the features and competencies most prized by your target market.

identifying top competitors
competitor comparison
key feature comparison
identifying top competitors
competitor comparison
key feature comparison

brand positioning
By compiling all the above information, JSC will visualize your competitive spectrum--where do your competitors fit on the continuum of products in your space? We'll offer insights like if your current position is the most lucrative option or if there are actions you can take to shift positioning to a more beneficial place.

competitor categories
brand positioning
brand messaging
competitor categories
brand positioning
brand messaging

allow me to re-introduce myself
They say you never get a second chance at a first impression. But a less-than-stellar first impression teaches you a lot about getting it right the next time. You just need to know where to look.
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What is John Steele Consulting?
My name is John Steele and I am a 12-year veteran of digital marketing & communications. For most of my career, I have served the startup/SMB tech space, usually joining as the first or second marketing hire. And, in building marketing operations from the ground up, I saw how agencies either took advantage of or neglected small businesses. I started JSC to offer something better to startups--an agency built for founders.
How are you different than other agencies?
We're different from other agencies in two key ways:
First, we are not a traditional consulting firm in that we do strategy and execution--building strategies and executing them, often in the same project scope.
The second is our flexible pricing. With our fee-for-services agreement, I can work on anything within your tech stack for one low hourly rate. You can tag me in on any project--from web development to custom APIs to analytics.
With our project-based contracts, we limit the scope to a core list of deliverables over a set period.
Both of these agreements are 100% committment-free. Just pay for what you need.
Cool! How can we get started?
Great question! The best way is to schedule an intro consultation by clicking one of the buttons at the top or bottom of this page.
These intro calls give me a chance to learn about your business and explore ways we can address your challenges most efficiently.
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