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high-quality fractional cmo services

positioning & competitive analysis

Presenting yourself to clients can feel like an uphill climb. But it doesn't have to. Through market research, competitive analysis and tailored brand messaging, the right clients will come to you.

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the positioning sprint
 
 
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market research

Whether you are addressing marketing for the first time or finally launching a long-awaited rebrand, understanding your market is an ideal place to start. Once you understand how big of an opportunity your business has and how many customers may be available, you can properly create a scope, identify goals and more.

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market sizing

growth projection

market makers

market sizing

growth projection

market makers

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the positioning sprint
 
 
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customer research

Once we have a sense for your overall market, it is time to talk to your customers so we can understand their satisfaction, how they found you and how they identify to better determine market positioning. 

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net promoter score

product decision tree

customer personas

net promoter score

product decision tree

customer personas

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the positioning sprint
 
 
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competitive analysis

Once we understand your customers and your market a bit better, it is time to identify the products that share the features and competencies most prized by your target market. 

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identifying top competitors

competitor comparison

key feature comparison

identifying top competitors

competitor comparison

key feature comparison

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the positioning sprint
 
 
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brand positioning

By compiling all the above information, JSC will visualize your competitive spectrum--where do your competitors fit on the continuum of products in your space? We'll offer insights like if your current position is the most lucrative option or if there are actions you can take to shift positioning to a more beneficial place. 

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competitor categories

brand positioning

brand messaging

competitor categories

brand positioning

brand messaging


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FEATURED CASE STUDY
 
 
 
 
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allow me to re-introduce myself

toolset
PROJECT TYPE
sprints
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Fee-For-Service

They say you never get a second chance at a first impression. But a less-than-stellar first impression teaches you a lot about getting it right the next time. You just need to know where to look.

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further reading

frequently asked

questions

frequently asked questions
 
What is John Steele Consulting?

My name is John Steele and I am a 12-year veteran of digital marketing & communications. For most of my career, I have served the startup/SMB tech space, usually joining as the first or second marketing hire. And, in building marketing operations from the ground up, I saw how agencies either took advantage of or neglected small businesses. I started JSC to offer something better to startups--an agency built for founders.

How are you different than other agencies?

We're different from other agencies in two key ways:

First, we are not a traditional consulting firm in that we do strategy and execution--building strategies and executing them, often in the same project scope.

The second is our flexible pricing. With our fee-for-services agreement, I can work on anything within your tech stack for one low hourly rate. You can tag me in on any project--from web development to custom APIs to analytics.

With our project-based contracts, we limit the scope to a core list of deliverables over a set period.

Both of these agreements are 100% committment-free. Just pay for what you need. 

Cool! How can we get started?

Great question! The best way is to schedule an intro consultation by clicking one of the buttons at the top or bottom of this page.  

These intro calls give me a chance to learn about your business and explore ways we can address your challenges most efficiently. 

LETS CHAT!
 
 

schedule your consultation!

Bring your challenges. We'll create a suite of services, a timeline and a project plan tailored to your business.