Funnel Vision Newsletter

Every 2 weeks, we'll be reviewing a trend in automation, AI and marketing technology. We'll then be sharing the Workflow To Watch - an integration, toolset or workflow that you can implement to improve your business today. Subscribe below.

funnel vision newsletter

newsletter archive

Content Production

The All-Star Game

Between Google’s algorithm updates focused on pivoting from expertise to experience, to consumer surveys showing 92% of customers trust influencers and peers over traditional advertising, its no secret that User-Generated Content is taking over the world.
For example, while AI has got all the hype in the world, recent surveys show 78% of marketers rate UGC as “important or extremely important” to their strategies, while only 28% view AI-generated content as important. And this is where it get’s interesting. Because while marketers may not value AI-generated content, how much UGC is actually created by a person? Some estimates say AI-generated content that looks user-generated may soon overtake human-created content. But as with any overhyped trend, consumers are becoming more savvy, valuing ‘messiness’, a unique brand voice and less polished content to denote authenticity. Still, brands seem determined to put this to the test, as our In The News section will show. But you don’t have to. There is plenty you can do to keep it 💯 while leveraging content you may not even realize you have.

Read on to learn how >>

Today’s workflow is our most time-tested. When we implemented this at KeyMe, our average Google review was 3.2 stars. Less than one year later, we were at 4.6 across more than 1000 kiosks, catapulting us to #1 in the same local and high-intent searches AI mimics today. Check it out!

Content Production

Speak Their Language

For years, "personalization" has meant slapping a first name in a subject line or recommendations driven by a vaguely similar purchase six months ago. It's a surface-level parlor trick--and no one sees through it faster than Gen Z. In fact, 75% say they'll quit a brand entirely if the experience isn't personalized.

That's what makes Persado worth watching right now. They've built an AI platform trained on over 330 billion consumer language interactions--not just what people clicked on, but how language actually moves people to act. Emotions, narrative structure, tone, word choice--the whole anatomy of persuasion, mapped at a scale no human copywriter could touch. The company claims their AI outperforms human-written copy 96% of the time. JPMorgan Chase agrees. The company boasted a 450% lift in click-through rates, later offering Persado a five-year deal. Awards too--Persado just won Tearsheet's 2025 Marketing Award for Best Product Designed for Gen Z--a generation with zero patience for marketing that feels like marketing. The shift is real: to communicate with your top prospects, you've gotta speak their language.

Today's workflow helps you create training data on your top prospects. Combine valuable CRM data with user-generated content, building a sample set AI can use to produce content variants that sound like your prospects. A/B test, iterate, improve.

Content Production

The Video Store

As you may be aware, Q1 is the most popular time of year for B2B marketers and advertisers. 42% of B2B categories peak in January or March, as businesses set new goals, release budgets, and initiate projects. So it is no surprise that B2B marketers are
scurrying to stand up the campaigns that are going to make their goals for the year. For most of us, that means video. Video has exploded in terms of its ubiquity in the market and its effectiveness at driving engagement and awareness. But for many startups and small business owners, video comes with a high price tag and time investment that they can’t fit into an already strained workflow. So where can AI video fit in? From multimodal AI creators inside ad platforms to personalized follow-ups and onboarding videos to preparing content for a global audience, there is a lot to discover.

So where should we start?

Today's workflow helps you create a thank-you workflow for webinars, demo requests or product tours. Create video with personalized next steps based on form data, email it to your prospect and update the content calendar with topics that work.

Content Production

Talking To The Plug

If you run a lot of AI experiments like I do, you may have heard of MCP. Short for Model Context Protocol, MCP is a standardized “language” that lets AI tools talk to any app that supports MCP. Think of it like a USB-C adapter--any device with the right port can connect. But if every app has their own MCP, then every MCP has its own pricing structure, usage limits and more. What we need is “the plug”-- the hub at the center of modern marketing operations. For enterprise, Hubspot and Salesforce have made tremendous strides. For low-code startups and SMBs, Zapier just made their play. On September 18th, they announced that their MCP would be free to all users, allowing businesses of any size to connect over 8000 applications. Once connected, simply tell your AI platform what to do next. In an instant, Zapier became the routing hub that makes it happen.

Since the announcement, Zapier and its devotees have elevated workflows to showcase the MCP. Our favorite reads your content calendar, creates blogs/social posts, and posts everywhere, at your command.