.png?width=740&height=356&name=JSC%20Email%20Newsletter%20(38).png)
.png?width=400&height=219&name=JSC%20Email%20Newsletter%20(39).png)
If you run a lot of AI experiments like I do, you may have heard of MCP. Short for Model Context Protocol, MCP is a standardized “language” that lets AI tools talk to any app that supports MCP. Think of it like a USB-C adapter--any device with the right port can connect. But if every app has their own MCP, then every MCP has its own pricing structure, usage limits and more. What we need is “the plug”-- the hub at the center of modern marketing operations. For enterprise, Hubspot and Salesforce have made tremendous strides. For low-code startups and SMBs, Zapier just made their play. On September 18th, they announced that their MCP would be free to all users, allowing businesses of any size to connect over 8000 applications. Once connected, simply tell your AI platform what to do next. In an instant, Zapier became the routing hub that makes it happen.
Since the announcement, Zapier and its devotees have elevated workflows to showcase the MCP. Our favorite reads your content calendar, creates blogs/social posts, and posts everywhere, at your command.
If you run a lot of AI experiments like I do, you may have heard of MCP. Short for Model Context Protocol, MCP is a standardized “language” that lets AI tools talk to any app that supports MCP. Think of it like a USB-C ...
-1.png?width=175&height=35&name=JSC%20(5)-1.png){kind=small}
.png?width=593&height=71&name=JSC%20Email%20Newsletter%20(40).png)
.png)
.png?width=2000&height=500&name=JSC%20Facebook%20Cover%20(2000%20x%20500%20px).png "JSC Facebook Cover (2000 x 500 px)")