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If you’ve followed digital marketing trends for any length of time, you know digital influencers tend to fear change. Algorithm updates, new tools and software shifts will send them into a tailspin.
Eventually, freakouts give way to experimentation. And now, based on millions of AI prompt tests from hundreds of worried marketers, we have a decent idea where AI gets its answers. For ChatGPT, Wikipedia is number 1, but getting your new startup listed there can be a challenge. Number 2 on ChatGPT’s source list: Reddit. Before you roll your eyes, Reddit has A LOT going for it that marketers should be paying attention to. Not only is it the number one source for Google AI Overviews and Perplexity AI, its daily active users have skyrocketed into the hundreds of millions. Google’s latest algorithm update and subsequent data purchase from Reddit indicates it will be a key source for them for the foreseeable future. And best of all, it offers free API access. So what are you waiting for? It’s time to build.
The key to any Reddit strategy is to build organically through meaningful, non-promotional contributions to relevant conversations. The trick is finding the conversations where you can make the most impact. That’s where this workflow comes in.
If you’ve followed digital marketing trends for any length of time, you know digital influencers tend to fear change. Algorithm updates, new tools and software shifts will send them into a tailspin. Eventually, ...
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