Since their merger with Adobe fell through in 2023, Figma has been on a tear. They grew revenue by 48% in 2024 and kept that trend going into 2025. They grew their monthly active users from 4 million to 13 million. And they made strategic acquisitions--as CEO Dylan Field promised. 4 in the last two years. The latest is a video company out of Israel called Weavy--their largest to date. These acquisitions, Figmas developer-heavy user base and its focus on collaboration represent a foundational shift in design. What was once a siloed. mysterious black box that only designers could access has become a group project, with real-time notes, edits and comments. As expected, some designers feel overwhelmed, saying there’s too many cooks in the kitchen. Real-time collaboration has obvious advantages, but when it creates too much noise, designers lose focus. So the question is: how can you create calm from the chaos?
Figma has real-time comment notifications which, if you are working on multiple projects, gets crazy. This workflow provides a cleaner notification structure. Shout out to Xinran Ma, who’s original workflow was the inspiration for this.
When developers, UX designers, salespeople and even legal all add comments, designers need a way to rein in the chaos. While collaboration has obvious advantages, turning that feedback into action adds unnecessary tasks to projects that are often managed and tight enough as they are. Designers are not always able to immediately understand every comment, or react to it immediately, so helping organize these suggestions can save hours.
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› Summarize comments and feedback on a project into daily updates.
› Send relevant stakeholders helpful summaries of feedback.
› Turn disperate comments from all across the company into actionable tasks.
› Label individual comment streams by project so you keep everything organized.
› Set a scheduled trigger. I recommend 4pm daily.
› Connect Figma and pull in a list of comments (Make) or pull from the Comments API (Zapier). Add a Project Search for additional meta data like project name and stakeholders.
› Build an AI prompt that pulls in the comments. Ask AI to summarize them.
› Test the AI output, then connect your Email and Task Management platforms to push your summaries out to the right people and places.
Everybody’s got too many notifications these days. If you want to keep your team focused throughout the day, or you want to make sure comments don’t fall through the cracks on multiple projects, this is a great way to do it.
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