Case Study

new strategy? no problem.

When market forces shift, a change in strategy can make a huge difference. But what if your tech stack was chosen for last week's approach? A new gameplan requires new ways of looking at the existing playbook. Are you prepared to pivot?

Talk to us about your project

FutureThink CRM/CMS Customization & Website Refresh

A custom integration between Squarespace and Salesforce that included both website/content improvements and a pivot to lead nurturing.

Tools & Platforms

Services

case study

what's at stake

FutureThink had an exciting strategy. They'd bring their 20+ years of experience leading seminars inside some of the world's largest companies directly to the customer--a "Netflix for Online Learning." There was just one problem--research showed their customers weren't interested. So they pivoted. But their tech stack--chosen for the previous strategy--needed upgrades to get the job done.

DATA LEAK

CRM/CMS Integration

Leads were not passing effectively from Squarespace to Salesforce, causing lost opportunities. Sales needed additional data they were previously collecting manually, causing delays.

At Stake

Without tight data integration, viable leads slip through the cracks.

churn risk

automated nurturing

Automated workflows ensure effective lead nurturing and message segmentation. But Salesforce marketing automation tools come with a steep learning curve.

At Stake

Delivering high-conversion, personalized messaging is impossible without effective automation.

Tool Limitation

advanced lead generation

Pardot and Squarespace each offer form builders, but neither provides the advanced functionality needed for modern lead nurturing.

At Stake

Without dynamic forms and workflows, content pivots fail to convert visitors into learners.

"What I appreciated most was the consistent enthusiasm and commitment to the project. The JSC Team is responsive, open to feedback and willing to iterate along the way. Their dedication was clear throughout our collaboration."

Cara Francis

Project Manager, FutureThink

What is John Steele Consulting?

My name is John Steele and I am a 12-year veteran of digital marketing & communications. For most of my career, I have served the startup/SMB tech space, usually joining as the first or second marketing hire. And, in building marketing operations from the ground up, I saw how agencies either took advantage of or neglected small businesses. I started JSC to offer something better to startups--an agency built for founders.

How are you different than other agencies?

We're different from other agencies in two key ways:

First, we are not a traditional consulting firm in that we do strategy and execution--building strategies and executing them, often in the same project scope.

The second is our flexible pricing. With our fee-for-services agreement, I can work on anything within your tech stack for one low hourly rate. You can tag me in on any project--from web development to custom APIs to analytics.

With our project-based contracts, we limit the scope to a core list of deliverables over a set period.

Both of these agreements are 100% committment-free. Just pay for what you need.

Cool! How can we get started?

Great question! The best way is to schedule an intro consultation by clicking one of the buttons at the top or bottom of this page.

These intro calls give me a chance to learn about your business and explore ways we can address your challenges most efficiently.