---
title: Wiseman & Schwartz x JSC — B2B Marketing Case Study
description: B2B marketing consulting for Wiseman & Schwartz. How JSC delivered marketing operations and measurable growth for a professional services firm.
image: https://www.johnsteeleconsulting.com/hubfs/JSC%20Linkedin%20OpenGraph%20Image%202.png
---
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Case Study
# designing with conviction
Maintaining a website can be a full-time job. So when you don't have a dedicated marketing team, your site needs to be designed for the team you have. Modern design and intricate content strategy can be achieved by anyone, if the site is designed for it.
[Talk to us about your project](https://calendly.com/johnsteeleconsulting/30min?utm_content={PAGE_URL})
.png?width=48&height=48&name=Assorted%20Client%20Logos%20(10).png)
**Wiseman & Schwartz** Branding & Website Refresh
---
IONOS website redesign with custom content modules, dynamic content updates, blog development and custom photography and branding design.
---
Tools & Platforms
.png?width=40&height=40&name=images%20(12).png)  .png?width=40&height=40&name=Assorted%20Client%20Logos%20(12).png) .png?width=40&height=40&name=Assorted%20Client%20Logos%20(11).png)
---
Services
[](https://www.johnsteeleconsulting.com/content-operations) [](https://www.johnsteeleconsulting.com/web-content-development)
case study
### what's at stake
After adding two new partners, defense firm Wiseman, Schwartz, Cioschi & Trama needed a facelift. Their branding was outdated, their website was difficult to use and they were losing clients to firms who presented as more professional online.
Revenue Leak
#### revenue operations
Disconnected CRM data, manual reporting, and pipeline leaks cost mid-market firms an average of 15% in lost revenue annually.
At Stake
Without unified RevOps, your growth engine runs on guesswork.
Efficiency Gap
#### marketing automation
Teams stuck on batch-and-blast tactics see 3× lower engagement than those using behaviour-triggered automation flows.
At Stake
Manual campaigns can't compete with always-on nurture sequences.
Churn Risk
#### customer experience
67% of churn is preventable. The difference is a proactive CX layer that spots friction before the customer does.
At Stake
Reactive support turns small issues into lost accounts.
**CASE STUDY**
# design with conviction
# design with conviction
Unlike most startups and SMBs, many lawfirms don't have marketing departments. Instead, they ask lawyers and office managers to update websites, manage marketing technology, wrangle lead data and more. But, with the right design and technology stack, you can ensure modern, high-quality content AND an intuitive, enjoyable user experience, no matter your technical ability.
[GET THE RECIPE](https://www.johnsteeleconsulting.com/case-studies/wiseman-schwartz-cioschi-trama#the-recipe)
-1.png?width=2000&height=2000&name=John%20Steele%20Consulting%20Logo%20(9)-1.png)
client:
[](https://www.wisemanschwartz.com)
toolset
.png?width=212&height=40&name=John%20Steele%20Consulting%20Logo%20(28).png "John Steele Consulting Logo (28)")
PROJECT type
Scoped Project
sprints
**CASE STUDY**
## what we built
[get the deck](https://www.drivewebstudio.com/)
JSC's redesign leveraged WSCT's existing CMS to deliver a modern website that could be updated as easily as filling out a spreadsheet. A custom rebrand and photography package ensured their site projected competence and experience, drawing users to updated staff bios, firm accomplishments and more.
**part 1**
## thoughtful rebrand
.png?width=2000&height=2000&name=John%20Steele%20Consulting%20Logo%20(27).png "John Steele Consulting Logo (27)")
# thoughtful rebrand
The Wiseman & Schwartz brand was never standardized or fleshed out to ensure it reflected the values and differentiators that make this firm such a venerated institution. With this team expansion, they wanted their new branding to reflect their values, display strength and convey trustworthiness and competence.
.png?width=2000&height=2000&name=John%20Steele%20Consulting%20Logo%20(27).png "John Steele Consulting Logo (27)")
.png?width=2000&height=2000&name=John%20Steele%20Consulting%20Logo%20(24).png "John Steele Consulting Logo (24)")
**part 2**
## best-screen design
.png?width=2000&height=2000&name=John%20Steele%20Consulting%20Logo%20(27).png "John Steele Consulting Logo (27)")
# thoughtful rebrand
At JSC, we focus on what we call best-screen design--as in, whatever creates the best experience for a given page or project, that's what we build. We don't commit to adaptive or responsive in all instances--we build creative, mobile-first solutions that create the best screen possible without sacrificing user experience for content authors.
**part 2**
## best-screen design
.png?width=2000&height=2000&name=John%20Steele%20Consulting%20Logo%20(27).png "John Steele Consulting Logo (27)")
# best-screen design
At JSC, we focus on what we call best-screen design--as in, whatever creates the best experience for a given page or project, that's what we build. We don't commit to adaptive or responsive in all instances--we build creative, mobile-first solutions that create the best screen possible without sacrificing user experience for content authors.
.png?width=2000&height=2000&name=John%20Steele%20Consulting%20Logo%20(24).png "John Steele Consulting Logo (24)")
**part 3**
## custom modules
.png?width=2000&height=2000&name=John%20Steele%20Consulting%20Logo%20(27).png "John Steele Consulting Logo (27)")
# custom modules
Telling a client's story often requires elements that may not come pre-built. For WSCT, showcasing past success was a top priority: reviews, timelines, news item lists, accomplishments--data-heavy content items that they could update easily. Our design called for multiple custom list and menu elements and we created the reusable, dynamic modules to match.
.png?width=2000&height=2000&name=John%20Steele%20Consulting%20Logo%20(26).png "John Steele Consulting Logo (26)")
.png?width=2000&height=2000&name=John%20Steele%20Consulting%20Logo%20(25).png "John Steele Consulting Logo (25)")
# best-screen design
**part 4**
## dynamic page building
Making website updates by updating static pages comes with a host of potential problems. If design elements aren't standardized, related pages start to look different from one another. This impacts brand trust. By making content elements fully dynamic--users fill out a spreadsheet to populate entire sections--you protect your brand and improve the experience for your site editors.
**part 4**
## dynamic page building
.png?width=2000&height=2000&name=John%20Steele%20Consulting%20Logo%20(27).png "John Steele Consulting Logo (27)")
# dynamic page building
Making website updates by updating static pages comes with a host of potential problems. If design elements aren't standardized, related pages start to look different from one another. This impacts brand trust. By making content elements fully dynamic--users fill out a spreadsheet to populate entire sections--you protect your brand and improve the experience for your site editors.
.png?width=2000&height=2000&name=John%20Steele%20Consulting%20Logo%20(25).png "John Steele Consulting Logo (25)")
**CASE STUDY**
## before & after
[get the deck](https://www.drivewebstudio.com/)
After a brand refresh, a new color scheme, new web design and a full website facelift, the transformation is complete. Check out the new WisemanSchwartz.com below!
-   Before After
1 / 3
## homepage
W&S branding improvements touched the top navigation, as well as the overall look and feel of the site's homepage.
[TAKE A LOOK](https://www.google.com)
-   Before After
2 / 3
## team bios
Introducing the firm's top attorneys has never been easier or more informative.
[TAKE A LOOK](https://www.google.com)
-   Before After
3 / 3
## practice areas
Updated versions of service area pages, like practice areas for law firms.
[TAKE A LOOK](https://www.google.com)
**CASE STUDY**
# feedback
> "Working with John Steele Consulting on our website refresh has been nothing short of excellent. John provided a beautiful redesign at a fair price; he was attentive, diligent, and communicative throughout the process, and we couldn't be happier with the process and outcome."
.png)
Jon Cioschi
Partner
Wiseman, Schwartz, Cioschi & Trama
> "I'm really appreciative of John’s ability to transform our existing website data into a fresh, beautiful redesign. More than that, he’s given us a living dashboard and the know-how needed to maintain our website going forward. Coming from someone with limited website editing experience, I found navigating the panels and updating our data was intuitive, streamlined, and even fun to work with! Whenever we had a question, John was an email away. We’re excited to launch and use our new firm website soon, with many thanks to John.”
.png)
Anjie Yang
Legal Assistant
Wiseman, Schwartz, Cioschi & Trama
**CASE STUDY**
## frequently asked questions
frequently asked questions
What is John Steele Consulting?
My name is John Steele and I am a 12-year veteran of digital marketing & communications. For most of my career, I have served the startup/SMB tech space, usually joining as the first or second marketing hire. And, in building marketing operations from the ground up, I saw how agencies either took advantage of or neglected small businesses. I started JSC to offer something better to startups--an agency built for founders.
How are you different than other agencies?
We're different from other agencies in two key ways:
First, we are not a traditional consulting firm in that we do strategy and execution--building strategies and executing them, often in the same project scope.
The second is our flexible pricing. With our fee-for-services agreement, I can work on anything within your tech stack for one low hourly rate. You can tag me in on any project--from web development to custom APIs to analytics.
With our project-based contracts, we limit the scope to a core list of deliverables over a set period.
Both of these agreements are 100% committment-free. Just pay for what you need.
Cool! How can we get started?
Great question! The best way is to schedule an intro consultation by clicking one of the buttons at the top or bottom of this page.
These intro calls give me a chance to learn about your business and explore ways we can address your challenges most efficiently.
**CONTACT JOHN STEELE CONSULTING**
## schedule your consultation
Bring your challenges. We'll create a suite of services, a timeline and a project plan tailored to your business.
[BOOK YOUR APPOINTMENT](https://calendly.com/johnsteeleconsulting/30min?utm_content={PAGE_URL})
[%20(3).png?width=1200&height=240&name=JSC%20(1200%20x%20240%20px)%20(3).png "JSC (1200 x 240 px) (3)")](https://www.johnsteeleconsulting.com)
Grow your startup or small business by exploring the most efficient levers for short-term and long-term growth: Positioning, Content & Automation.
[mailto:john@johnsteeleconsulting.com](mailto:john@johnsteeleconsulting.com)
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[Blog](https://www.johnsteeleconsulting.com/blog)
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Copyright © 2023, John Steele Consulting
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