Case Study

designing with conviction

Maintaining a website can be a full-time job. So when you don't have a dedicated marketing team, your site needs to be designed for the team you have. Modern design and intricate content strategy can be achieved by anyone, if the site is designed for it.

Talk to us about your project

Wiseman & Schwartz Branding & Website Refresh

IONOS website redesign with custom content modules, dynamic content updates, blog development and custom photography and branding design.

Tools & Platforms

Services

case study

what's at stake

After adding two new partners, defense firm Wiseman, Schwartz, Cioschi & Trama needed a facelift. Their branding was outdated, their website was difficult to use and they were losing clients to firms who presented as more professional online.

Revenue Leak

revenue operations

Disconnected CRM data, manual reporting, and pipeline leaks cost mid-market firms an average of 15% in lost revenue annually.

At Stake

Without unified RevOps, your growth engine runs on guesswork.

Efficiency Gap

marketing automation

Teams stuck on batch-and-blast tactics see 3× lower engagement than those using behaviour-triggered automation flows.

At Stake

Manual campaigns can't compete with always-on nurture sequences.

Churn Risk

customer experience

67% of churn is preventable. The difference is a proactive CX layer that spots friction before the customer does.

At Stake

Reactive support turns small issues into lost accounts.

Before After

1 / 3
homepage

W&S branding improvements touched the top navigation, as well as the overall look and feel of the site's homepage.

TAKE A LOOK
Before After

2 / 3
team bios

Introducing the firm's top attorneys has never been easier or more informative.

TAKE A LOOK
Before After

3 / 3
practice areas

Updated versions of service area pages, like practice areas for law firms.

TAKE A LOOK

"Working with John Steele Consulting on our website refresh has been nothing short of excellent. John provided a beautiful redesign at a fair price; he was attentive, diligent, and communicative throughout the process, and we couldn't be happier with the process and outcome."

Jon Cioschi

Partner
Wiseman, Schwartz, Cioschi & Trama

What is John Steele Consulting?

My name is John Steele and I am a 12-year veteran of digital marketing & communications. For most of my career, I have served the startup/SMB tech space, usually joining as the first or second marketing hire. And, in building marketing operations from the ground up, I saw how agencies either took advantage of or neglected small businesses. I started JSC to offer something better to startups--an agency built for founders.

How are you different than other agencies?

We're different from other agencies in two key ways:

First, we are not a traditional consulting firm in that we do strategy and execution--building strategies and executing them, often in the same project scope.

The second is our flexible pricing. With our fee-for-services agreement, I can work on anything within your tech stack for one low hourly rate. You can tag me in on any project--from web development to custom APIs to analytics.

With our project-based contracts, we limit the scope to a core list of deliverables over a set period.

Both of these agreements are 100% committment-free. Just pay for what you need.

Cool! How can we get started?

Great question! The best way is to schedule an intro consultation by clicking one of the buttons at the top or bottom of this page.

These intro calls give me a chance to learn about your business and explore ways we can address your challenges most efficiently.