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CASE STUDY

design with conviction

design with conviction

Unlike most startups and SMBs, many lawfirms don't have marketing departments. Instead, they ask lawyers and office managers to update websites, manage marketing technology, wrangle lead data and more. But, with the right design and technology stack, you can ensure modern, high-quality content AND an intuitive, enjoyable user experience, no matter your technical ability.

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client:
toolset
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PROJECT type
Scoped Project
 
sprints
CASE STUDY

goals & challenges

After adding two new partners, defense firm Wiseman, Schwartz, Cioschi & Trama needed a facelift. Their branding was outdated, their website was difficult to use and they were losing clients to firms who presented as more professional online. JSC delivered a rebrand, design and photography package that fit the bill. 

update branding & team photos

CHALLENGE

Branding, iconography and design didn't reflect the future, left out new partners and didn't showcase team members or company culture.

allow for easy content updates

CHALLENGE

Website content had been neglected due to staff's frustration with the current site editor. Creating a list of new pages from scratch seemed untenable. 

showcase success in a professional way

CHALLENGE

WSCT has years of successful cases, fruitful partnerships and life-changing results. There was just one problem--no one knew about them.

CASE STUDY

the recipe

 step 1
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thoughtful rebrand

thoughtful rebrand

WSCT was losing clients to competitors with more professional branding. We took them through our proprietary branding checklist and questionnaire to understand design preferences, gauge brand values and build a brand-new identity to reflect the firm's vision. 

 

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 step 2

best-screen design

best-screen design

At JSC, we focus on what we call best-screen design--as in, whatever creates the best experience for a given page or project, that's what we build. We don't commit to adaptive or responsive in all instances--we build creative, mobile-first solutions that create the best screen possible without sacrificing user experience for content authors.

 

 step 3
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custom modules

custom modules

Telling a client's story often requires elements that may not come pre-built. For WSCT, showcasing past success was a top priority: reviews, timelines, news item lists, accomplishments--data-heavy content items that they could update easily. Our design called for multiple custom list and menu elements and we created the reusable, dynamic modules to match. 

 

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 step 4

dynamic page building

dymamic page building

WSCT doesn't have a marketing department. They have an office manager and a team of top attorneys. Making website updates needed to be simple, user-friendly and scalable. We created dynamic fields, pre-designed page templates and spreadsheet-style content collections so all modules, pages and menu items could be added at scale by anyone, regardless of previous tech experience. 

 

CASE STUDY

before & after

After a brand refresh, a new color scheme, new web design and a full website facelift, the transformation is complete. Check out the new WisemanSchwartz.com below!

CASE STUDY

feedback

"Working with John Steele Consulting on our website refresh has been nothing short of excellent. John provided a beautiful redesign at a fair price; he was attentive, diligent, and communicative throughout the process, and we couldn't be happier with the process and outcome."

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Jon Cioschi
Partner
Wiseman, Schwartz, Cioschi & Trama

frequently asked questions

frequently asked questions
 
What is John Steele Consulting?

My name is John Steele and I am a 12-year veteran of digital marketing & communications. For most of my career, I have served the startup/SMB tech space, usually joining as the first or second marketing hire. And, in building marketing operations from the ground up, I saw how agencies either took advantage of or neglected small businesses. I started JSC to offer something better to startups--an agency built for founders.

How are you different than other agencies?

We're different from other agencies in two key ways:

First, we are not a traditional consulting firm in that we do strategy and execution--building strategies and executing them, often in the same project scope.

The second is our flexible pricing. With our fee-for-services agreement, I can work on anything within your tech stack for one low hourly rate. You can tag me in on any project--from web development to custom APIs to analytics.

With our project-based contracts, we limit the scope to a core list of deliverables over a set period.

Both of these agreements are 100% committment-free. Just pay for what you need. 

Cool! How can we get started?

Great question! The best way is to schedule an intro consultation by clicking one of the buttons at the top or bottom of this page.  

These intro calls give me a chance to learn about your business and explore ways we can address your challenges most efficiently. 

LETS CHAT!
 
 

schedule your consultation!

Bring your challenges. We'll create a suite of services, a timeline and a project plan tailored to your business.
 
LETS CHAT!
 
 

schedule your consultation!

Bring your challenges. We'll create a suite of services, a timeline and a project plan tailored to your business.