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CASE STUDY

what if you didn't have to settle?

level up your marketing team

When agencies want to expand their scope, take on new clients and explore new industries, they're faced with difficult choices. Do you hire a whole new team? A new division? Do you onboard a new technology? Instead, many agencies choose white-label freelancers specializing in the needs of agency clients. 

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client:
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toolset
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PROJECT type
Fee-For-Service
 
sprints
CASE STUDY

goals & challenges

Globe Runner is a long-running, well-respected digital marketing agency specializing in search and inbound marketing. When their clients need specialized services--detailed analytics troubleshooting, marketing automation, AI, spam prevention--they contact John Steele Consulting.

troubleshoot form tracking discrepencies

CHALLENGE

Globe Runner's clients have complicated lead flow scenarios. We use Google Tag Manager, custom Javascript, and automation to ensure correct data.

manage complex marketing automation

CHALLENGE

More complex buyer journeys require combining data streams, modifying CMS & CRM behavior and customizing systems resistant to customization. Our creative solutions break the roadblocks.

prevent spam, fraud and false submissions

CHALLENGE

A number of Globe Runner's clients were facing a barrage of fake submissions, hack attempts and bots targeting their forms. We implemented an email validation suite across multiple client sites.

CASE STUDY

the recipe

 step 1
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modify cms

audit buyer journeys

Globe Runner's client roster covers everything from industrial supply to real estate to healthcare, so every buyer journey is unique. We audit all key touchpoints--forms, emails, content--to see what drives traffic and conversions. Using automated reporting and data management, we give account managers a clear, real-time view of performance.

ADDITIONAL TOOLS
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 step 2

activate data

diagnose issues

Complex buyer journeys, legacy/custom plugins and tools with overlapping capabilities can make traditional analytics tracking a challenge. JSC diagnoses these tracking issues and delivers solution sets that inspire confidence in reporting and trust in campaign performance.

ADDITIONAL TOOLS
 step 3
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automate process

execute project plan

As web developers ourselves, the JSC team not only diagnoses issues, we work alongside our agency partners to implement solutions, delivering on time and on budget. We'll work within your existing time/task management systems, and deliver detailed documentation just as your staff would. 

ADDITIONAL TOOLS
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 step 4

build dynamic reports

test, notate 

& deploy

For every solution we implement, JSC provides robust QA testing to ensure long-term success. We can provide test scripts, notations, timestamps and more. And once our solution set is deployed, we can work with you to scale it across your client roster.

ADDITIONAL TOOLS
CASE STUDY

feedback

"JSC delivers a comprehensive approach to marketing automation and conversion tracking across Hubspot, Salesforce, GA4 and GTM. John is an excellent communicator, problem solver and does thorough QA and testing of all solutions. We enjoy working with JSC both on reoccurring tasks and one time audits.

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Corey Barnett
Director, Client Strategy
Globe Runner

"John has a deep understanding of email marketing strategy. He moved us from 'sending blasts' to a truly segmented, high-value communication system."

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Melody Huey
Senior Project Manager
Globe Runner

frequently asked questions

frequently asked questions
 
What is John Steele Consulting?

My name is John Steele and I am a 12-year veteran of digital marketing & communications. For most of my career, I have served the startup/SMB tech space, usually joining as the first or second marketing hire. And, in building marketing operations from the ground up, I saw how agencies either took advantage of or neglected small businesses. I started JSC to offer something better to startups--an agency built for founders.

How are you different than other agencies?

We're different from other agencies in two key ways:

First, we are not a traditional consulting firm in that we do strategy and execution--building strategies and executing them, often in the same project scope.

The second is our flexible pricing. With our fee-for-services agreement, I can work on anything within your tech stack for one low hourly rate. You can tag me in on any project--from web development to custom APIs to analytics.

With our project-based contracts, we limit the scope to a core list of deliverables over a set period.

Both of these agreements are 100% committment-free. Just pay for what you need. 

Cool! How can we get started?

Great question! The best way is to schedule an intro consultation by clicking one of the buttons at the top or bottom of this page.  

These intro calls give me a chance to learn about your business and explore ways we can address your challenges most efficiently. 

LETS CHAT!
 
 

schedule your consultation!

Bring your challenges. We'll create a suite of services, a timeline and a project plan tailored to your business.
 
LETS CHAT!
 
 

schedule your consultation!

Bring your challenges. We'll create a suite of services, a timeline and a project plan tailored to your business.