September 11, 2025 |

Right On Schedule

This is the story of a perfectly-timed pivot leading to explosive growth. We’re talking 10,000 new customers and $10m in ARR in just four months! The company is Motion, a personal scheduling app that, in May, debuted a new direction--the “Microsoft Office of AI agents.” With 4 new B2B AI tools--an Executive Assistant, a Sales Rep, a Customer Support rep and a Marketing assistant, Motion recognized a gaping hole for Startups/SMBs in the AI era--a unified platform for managing busywork. They’ve inked a $38 million Series C round for their trouble.

Most AI workflows are designed to reduce grunt work. The difference here is the silo-breaking nature of a unified platform, keeping teams focused on value.

The largest time-suck inside most small businesses is, ironically, productivity tools. SMBs deploy an average of 58 different apps, with many operating in complete isolation, requiring manual upkeep. While productivity apps have decent satisfaction scores, reviews reveal pain points at scale.

› Native integrations are email, calendar and communication tools. But with a robust API and native Zapier integration, you can train your agents on most repeatable tasks, and Motion is designed to learn as it goes.

› Core competency is scheduling and internal communication, but the company now lists AI agents for Sales, Customer Support, Marketing, Recruiting, Project Management and Research, all with built-in abilities. You can also create your own.

› AI agents read Gmail to know a deal closed, update Salesforce deal flow, coordinate a stakeholder meeting in Google Calendar, then create a project/task list and assign to available employees in Asana.

› Integrate your tools. Use Zapier or the API to connect non-native tools.

› For each AI employee, adjust settings and customize their existing skills.

› Create custom skills--similar to Zapier or Hubspot workflows--that you want them to perform regularly.

Motion’s concept of AI agents at the center of all your tools provides structure to Agentic AI. Employees aren’t getting answers, they’re delegating. The focus on repetitive busy work and balancing AI with standard Automation keeps ambitions within reason (for now).

Want to build something like this for your business? ➡️ We can help ➡️

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