Case Study

level up your marketing team

When agencies want to expand their scope, take on new clients and explore new industries, they're faced with difficult choices. Do you hire a whole new team? A new division? Do you onboard a new technology? Instead, many agencies choose white-label freelancers specializing in the needs of agency clients.

Talk to us about your project

Globe Runner CRM Customization & Internal Automation

A suite of white-labeled services covering complex analytics challenges, data integrity, fraud prevention and more.

Tools & Platforms

Services

case study

what's at stake

Globe Runner is a long-running, well-respected digital marketing agency specializing in search and inbound marketing. When their clients need specialized services--detailed analytics troubleshooting, marketing automation, AI, spam prevention--they contact John Steele Consulting.

data integrity

fraud prevention

A number of Globe Runner's clients faced a barrage of fake submissions, hack attempts, and bots targeting their forms.

At Stake

Every spam submission pollutes the CRM, skews reporting, and wastes sales team time.

Reporting Gaps

form tracking accuracy

Globe Runner's clients have complicated lead flow scenarios that lead to data inaccuracy.

At Stake

Without accurate tracking, campaign performance is invisible and ad spend goes unaccounted for.

Churn Risk

streamlined workflows

Complex buyer journeys require combining data streams, modifying CMS and CRM behavior, and customizing systems resistant to customization.

At Stake

Every point of friction is a reason for customers to look elsewhere.

"JSC delivers a comprehensive approach to marketing automation and conversion tracking across Hubspot, Salesforce, GA4 and GTM. John is an excellent communicator, problem solver and does thorough QA and testing of all solutions. We enjoy working with JSC both on reoccurring tasks and one time audits.

"John has a deep understanding of email marketing strategy. He moved us from 'sending blasts' to a truly segmented, high-value communication system."

What is John Steele Consulting?

My name is John Steele and I am a 12-year veteran of digital marketing & communications. For most of my career, I have served the startup/SMB tech space, usually joining as the first or second marketing hire. And, in building marketing operations from the ground up, I saw how agencies either took advantage of or neglected small businesses. I started JSC to offer something better to startups--an agency built for founders.

How are you different than other agencies?

We're different from other agencies in two key ways:

First, we are not a traditional consulting firm in that we do strategy and execution--building strategies and executing them, often in the same project scope.

The second is our flexible pricing. With our fee-for-services agreement, I can work on anything within your tech stack for one low hourly rate. You can tag me in on any project--from web development to custom APIs to analytics.

With our project-based contracts, we limit the scope to a core list of deliverables over a set period.

Both of these agreements are 100% committment-free. Just pay for what you need.

Cool! How can we get started?

Great question! The best way is to schedule an intro consultation by clicking one of the buttons at the top or bottom of this page.

These intro calls give me a chance to learn about your business and explore ways we can address your challenges most efficiently.