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Digital Marketing Strategy Services
hubspot consulting
I help growing companies turn messy CRMs into clean, automated revenue machines — so you can stop guessing and start scaling.
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Sound Familiar?
what's at stake
These are the problems I solve every week. If any of these hit close to home, we should talk.
Data Leak
Messy CRM Data
Duplicate contacts, inconsistent lifecycle stages, deals sitting in limbo — your data doesn't tell you anything useful anymore.
At Stake
Bad data means bad decisions — and lost revenue you can't trace.
Efficiency Gap
broken workflows
You've built automations, but some are broken, some overlap, and nobody documented any of it. You're afraid to touch anything.
At Stake
Manual campaigns can't compete with always-on nurture sequences.
Blind Spot
no attribution
"Which channel actually generates revenue?" You can't answer that because tracking is unreliable and reporting is still manual.
At Stake
Without attribution, scaling ad spend is just expensive guessing.
what i do
two ways i can help you grow
Not a generalist. Not an agency. A senior HubSpot specialist who does the strategy and the hands-on work.
Package 1
lead gen strategy
We'll build the automation, and campaign infrastructure that turns traffic into booked meetings, filling your pipeline with qualified leads while you sleep.
Deliverables
- Workflow automation & nurture sequences
- Landing page & form builds
- Lead scoring & routing setup
- Email campaign design & A/B testing
- Ad platform integration (Google, Meta, LinkedIn)
- Conversion rate optimization
- Campaign performance dashboards
Package 2
rev ops
Fix the operational backbone. I clean up your CRM, connect your tech stack, build reliable attribution, and give leadership dashboards they can actually make decisions from.
Deliverables
- CRM cleanup & data architecture
- Lifecycle stage & pipeline redesign
- Attribution modeling (first-touch / last-touch)
- Integrations — GA4, Aircall, Zapier, APIs
- Cross-object reporting & executive dashboards
- Revenue reporting tied to ad spend
- Fractional HubSpot admin (10–25 hrs/week)
THE PROCESS
what a HubSpot engagement
actually looks like
No mystery. No black box. Here's exactly what happens from day one through launch and beyond.
1
discovery & audit
I dig into your current HubSpot setup, tech stack, and business goals. You'll get a full audit with a clear picture of what's working, what's broken, and what to prioritize.
Week 1–22
strategy & architecture
I map out the full solution — lifecycle stages, lead scoring, automation workflows, integrations, and reporting. Everything gets documented before a single thing is built.
Week 2–33
build & configure
The hands-on work — building workflows, setting up integrations, configuring pipelines, creating templates, and wiring everything together inside HubSpot.
Week 3–64
test & launch
Every workflow, form, and integration gets tested end-to-end. I walk your team through the setup, document everything, and flip the switch together.
Week 6–75
optimize & support
Post-launch, I monitor performance, refine automations, and make sure everything scales with your growth. You're never left wondering what to do next.
OngoingfURTHER READING
frequently asked
questions
What is John Steele Consulting?
My name is John Steele and I am a 12-year veteran of digital marketing & communications. For most of my career, I have served the startup/SMB tech space, usually joining as the first or second marketing hire. And, in building marketing operations from the ground up, I saw how agencies either took advantage of or neglected small businesses. I started JSC to offer something better to startups--an agency built for founders.
How are you different than other agencies?
We're different from other agencies in two key ways:
First, we are not a traditional consulting firm in that we do strategy and execution--building strategies and executing them, often in the same project scope.
The second is our flexible pricing. With our fee-for-services agreement, I can work on anything within your tech stack for one low hourly rate. You can tag me in on any project--from web development to custom APIs to analytics.
With our project-based contracts, we limit the scope to a core list of deliverables over a set period.
Both of these agreements are 100% committment-free. Just pay for what you need.
Cool! How can we get started?
Great question! The best way is to schedule an intro consultation by clicking one of the buttons at the top or bottom of this page.
These intro calls give me a chance to learn about your business and explore ways we can address your challenges most efficiently.
CONTACT JOHN STEELE CONSULTING
schedule your consultation
Bring your challenges. We'll create a suite of services, a timeline and a project plan tailored to your business.