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There's a story the AI industry has been telling for years: AI creates. It writes copy, generates video, designs ads. Give it a prompt and watch it produce.
OpenAI believed this more than anyone. Sam Altman called Sora a "ChatGPT for creativity" moment. Disney put $1 billion on the table. Six months later, Sora is dead after burning a million dollars a day. Disney found out less than an hour before the public. The tech worked fine. It just didn't connect to revenue, and when compute is finite, that's a death sentence.
Between stories like this and the state of the world — Middle East conflict, tariffs, 95% of companies reporting zero AI ROI — marketers appear frozen. Why invest in tools that might not exist next quarter?
But while OpenAI was losing billions on creation, Perplexity Computer launched on a different premise: curation. It doesn't have its own model. It orchestrates 19 of them, routing each task to the best available tool. It hit $450M ARR in a month.
Creation is expensive and fragile. Curation is flexible and durable. So if you're feeling frozen right now and want to build something, start here: take an existing workflow tied to revenue, add different AI tools at different stages, and measure what earns its keep. When tools inevitably rise and fall, you swap the part — not the machine.
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We're upgrading the ubiquitous user re-engagement workflow. We'll add three different AI tools at three different stages--each chosen for task fit, each fully swappable.
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If a tool disappears tomorrow, the workflow still runs without them. That's the point. |
The AI tools built around creation are failing. Sora is dead. Jasper has been through multiple layoffs and a valuation cut. Adobe tried to kill a 25-year-old creative tool in favor of AI and reversed course in 48 hours. The tools built around curation are surging. Perplexity orchestrates 19 models and hit $450M ARR in a month. Zapier connects AI agents to 8,000+ apps--with nearly 30% of its AI workflows focused on lead management. No AI wins everything. The market has decided. 
› Test which AI tools actually improve conversion at each stage of your pipeline, with real, live data.
Two outcomes. First, you wake up dormant revenue with smarter prioritization, better content matching, and faster handoffs. Second — and this is the real edge — you build a knowledge base of what AI actually does for your pipeline. Not what a vendor promised. Not what a case study claimed. What it did, in your workflow, with your data. That knowledge compounds. And it travels with you no matter what the AI market does next.
We're on a mission! In 2026, JSC has a goal of a 40% mission-driven client roster. If you are a mission-driven organization, let's talk and see if you can take advantage of discounted rates and services in Q1 2026. ➡️ Let's Talk ➡️
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Once valued at $1.5B, Jasper cut its ARR forecast by 30%, conducted layoffs, and both co-founders stepped down. The company that defined "AI writing tool" couldn't outrun ChatGPT and Claude doing the same thing for free. Learn More...