Vibe Check

August 28, 2025 |

Earlier this week, Hubspot CEO Dharmesh Shah posted a stunning admission to his 1.2 million Linkedin followers. “I’ve switched almost entirely over to agentic coding (what most call "vibe coding").” The billionaire behind the immensely popular sales and marketing tool got his start in backend engineering. So to hear he has been vibe coding his way through a new web app raised a few eyebrows. But the admission may be less surprising than it may seem, given a little context. Let’s dig in.

Hubspot just announced integration with Anthropic's agentic AI Claude. Talk directly to your marketing stack, assign tasks, update objects & more.

Hubspot is one of the most popular business platforms in the world, passing $1 billion in revenue last year. But study after study (even some from Hubspot themselves) shows 50-70% of CRM projects fail due to poor user adoption. Reducing learning curve is the #1 way to increase Hubspot ROI.

› Assign Claude tasks, in plain language, with your voice or keyboard.

› Control what Claude can see and do.

› Perform detailed, read-only data analysis without an MCP server.

› Add MCP. Create contacts, deals & workflows based on analysis.

› Install connector from HS UI or create a Hubspot private app with required scopes (contacts, deals, companies, tickets).

› For MCP, install Node.js and configure your environment.

› Configure your Claude desktop through dev tools and test.

You may need to hire a developer to get the most out of this one. But given how much ROI potential is locked up in getting staff to use Hubspot, and given how much time you could potentially save in setup, the expense should pay for itself in weeks, not months. To see the integration in action, check out this excellent video from Greg Karelitz.

Want to build something like this for your business? ➡️ We can help ➡️

Much like Hubspot, market challenger Klaviyo has introduced an enhanced model context protocol (MCP) server, giving marketers the ability to connect AI tools like Claude Cursor, VS Code and other local or web-based tools. Learn more...

Since its acquisition by Intuit in 2021, the Quickbooks and Mailchimp integration hasn’t made much noise. But their recent announcement of an AI agent to aid in the creation of marketing materials shows their ambition to “enable marketing actions informed by financial activity." Learn more...

At the AWS summit in July, Amazon introduced a new agentic AI toolset designed to “automate complex, multi-step business processes.” It’s the latest in a string of innovations designed to bring AI to enterprise backend operations. Learn more...